MOTOR TREND(R) names EasyCare(TM) as Recommended Best Buy
LOS ANGELES--(Business Wire)--
MOTOR TREND(R) (www.motortrend.com), the leading automotive
authority and a publication of Source Interlink Media, LLC, a
subsidiary of media and marketing services company Source Interlink
Companies, Inc (NASDAQ:SORC), announced today that EasyCare(TM)
benefits (www.easycare.com) have been named a "MOTOR TREND Recommended
Best Buy".
To be eligible for this distinction, a brand must pass a MOTOR
TREND evaluation process including site visits, references, a
financial review, and an assessment of the brand's delivery of the
overall customer experience.
"Our first exposure to EasyCare came soon after we started
surveying the market looking for those products and services that
would meet our standards. One of the nation's most successful dealer
groups, Sonic Automotive, recommended them as 'the best in the
industry,' which piqued our interest," said Sean Holzman, President of
Source Interlink Media's Enterprises division. "And then it seemed
that the more we looked into the valuable products and services that
EasyCare offers its customers, the more dealers and consumers we found
who echoed this same sentiment."
EasyCare has assembled a full suite of benefits specifically
designed to "enhance the consumer's overall buying and ownership
experience" which fits in perfectly with the MOTOR TREND program. This
is by design: EasyCare regularly researches the driving public to help
uncover opportunities to address consumers' vehicle-related challenges
in innovative ways. The following EasyCare benefits have been awarded
the "MOTOR TREND Recommended Best Buy" designation:
-- EasyCare(TM) Vehicle Service Contracts (Mechanical Repair and
Convenience Coverage)
-- EasyCare(TM) DriverCare (Coverage for Leased Cars)
-- EasyCare(TM) GAP (Guaranteed Asset Protection)
-- EasyCare(TM) Dent Repair (Paintless Dent Removal Coverage)
-- EasyCare(TM) KeyCare (Key and Key Fob Replacement Coverage)
-- EasyCare(TM) Personal Assistant (24/7 Personal Concierge
Service)
Automotive Industry research clearly shows that consumer
satisfaction and continued dealership patronage is closely tied to an
individual's shopping/buying and service department experiences at
their dealership. EasyCare has developed a proprietary process: "The
Advantage," which when integrated into the Franchised Dealership has
been proven to create a significantly improved buying and ownership
experience for the consumer.
EasyCare Chief Executive Officer Larry Dorfman remarks, "When we
partner with a dealership our commitment is to improve their overall
dealership to consumer relationship. We help each of our dealers focus
on creating their own unique marketplace advantage, and then partner
with them to train their entire organization to deliver their
advantage in customer-preferred ways. Our goal is to help our partner
dealers create positive relationships with the drivers in their
community before, during, and after the vehicle sale."
Holzman adds, "We're particularly excited about naming EasyCare's
benefits as a "MOTOR TREND Recommended Best Buy" because their
business philosophy lines up with our own. We're both committed to
addressing and building the reputation of the automotive industry; we
genuinely believe that a consumer can focus on enjoying driving their
vehicle, knowing that their service needs are being cared for."
About EasyCare(TM), an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the
leading independent provider of automotive benefits specifically
created to enhance a consumer's vehicle buying and ownership
experience in ways that create long-term bonds between the consumer
and their dealership. APCO's benefits are provided under the EasyCare
brand as well as on behalf of some of the most preeminent
manufacturers in the automotive industry, including Jaguar, Land
Rover, Mazda and Volvo. With over 1.8 million contracts currently in
force, APCO has paid over $1.9 Billion in claims, approximately $200
Million of which was in the last 12 months. Please visit
www.easycare.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media,
LLC, was founded in 1949 and has a circulation of 1.1 million and a
total readership of 7.1 million. Internationally recognized as one of
the leading brands in automotive publishing, MOTOR TREND comprises
Motor Trend Magazine; the award-winning website motortrend.com; Motor
Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor
Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and
Truck of the Year Awards program.
Source Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion
media and marketing services company operating in 25 states, is a
leading U.S. distributor of home entertainment products and services
and one of the largest publishers of magazines and online content for
enthusiast audiences. Source Interlink Media, LLC publishes over 75
magazines and 90 related web sites. Source Interlink Distribution
services tens of thousands of retail store locations throughout North
America distributing DVDs, music CDs, magazines, video games, books,
and related items. In addition to distributing over 5,900 distinct
magazine titles annually, the Company maintains the largest in-stock
catalog of CDs and DVDs in the U.S. -- a combined total of more than
260,000 titles. Supply chain relationships include consumer goods
advertisers, subscribers, movie studios, record labels, magazine and
newspaper publishers, confectionary companies and manufacturers of
general merchandise.
SOURCE INTERLINK MEDIA(TM)
Media: Julie Smartz, VP Marketing & Retail Development
Enterprises Division, 323-782-2963
Julie.Smartz@sourceinterlink.com
or
Source Interlink Companies, Inc.
Investors: Robert L. Carl, Vice President, Investor
Relations & Strategic Development, 239-949-4450
or
EasyCare(TM)
Jennifer Silverberg, Director, Customer Experience
and Insights
JSilverberg@easycare.com
Copyright Business Wire 2008
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