Green Bay Speaks; Entire City Surveyed; Wants Favre Back, But Should He Start?

CHICAGO, July 13 /PRNewswire/ -- An overwhelming majority of Green Bay
residents want Brett Favre to stay with the Packers this upcoming season but
not necessarily as the starting quarterback, according to an extensive survey
commissioned by a Chicago communications company.
Seventy-four percent of those responding Sunday to a telephone survey of
Green Bay residents said the Packers should retain their contractual rights to
Favre, and not trade him. Thirty-three percent said he should be the starting
quarterback.
The poll was commissioned by Serafin & Associates, Inc., a Chicago-based
communications firm founded and headed by Thom M. Serafin.. It was conducted
by "We Ask America," a division of XPS, a national firm that specializes in
large participation polls and surveys.
Other than the 33 percent who want Favre to start, 19 percent said they
want him to return to the club as back-up quarterback and 15 percent prefer
him in a role as player/coach. Only 17 percent of those responding to the
poll said Packer management should trade Favre.
Favre stunned the Packers and the football world last week when it was
revealed he wanted to return to the Packers, even though he bid adieu in a
tearful farewell after last season. His decision threw Packers management
into crisis mode, and management still faces a potential public relations
fiasco.
The Packers have said that Aaron Rodgers is their starting quarterback
next season; but have refused to grant Favre's request that he be released
contractually. If Favre was released by the club, he would be able to strike
a new deal with any other team, even the Minnesota Vikings or Chicago Bears,
bitter Central Division rivals of the Packers.
Of those responding to the survey, 55 percent said they will feel betrayed
if Brett Favre won the Super Bowl with a team other than the Packers.
Eighteen percent said it would make no difference to them
Favre has played 16 years as a starter for the Packers and led the team to
the NFC Championship game last season. He is a sure Hall-of-Famer.
After several ambiguous statements, Packer General Manager Ted Thompson
said on Saturday that the Packers will allow Favre back, but in a role yet to
be determined.
"I agree with Ted Thompson that this is a gut wrenching situation for the
organization and the fans," said Serafin. "The poll results clearly indicate
that. Nearly 75 percent want Brett to remain with the Packers; but they are
split on whether or not he should start.
"These results are much more meaningful than a poll, which takes a sample
of opinion. Every telephone number listed in the Green Bay white pages was
called, and more than 21,000 people picked up the phone. "
"We Ask America" conducted the survey by telephoning everyone listed in
the white pages of the Green Bay phone book between 4 p.m. and 7 p.m. on
Sunday. Of the 49,721 calls that were made, 21,377 answered the phone and
9,995 took the survey, 46 percent of those who answered.
According to Greg Durham, of We Ask America, that is an exceptionally high
response in a telephone survey, and the margin of error is virtually nil.
"Everytime you see this type of heavy response to a survey, it is a clear
indication that the beliefs being expressed are deeply held," said Durham.
"It also is an indication that the Green Bay Packers and Brett Favre are
considered to be a big part of the fabric of that community."
Among the specialties of Serafin & Associations is crisis communications,
but Serafin had a more personal reason for commissioning the poll. He is a
Packers shareholder and a Favre fan.
Full results of the survey are available at the web site www.serafin.com .
SOURCE Serafin & Associates, Inc.

John Coorey, +1-312-259-0445, or Thom Serafin, +1-312-943-1955, both of
Serafin & Associates, Inc.