Examine the Mobile Video Communications Market in China as the Latest Survey Reveals...

Examine the Mobile Video Communications Market in China as the Latest Survey Reveals that Experience Impacts Acceptance

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/34c2b6/mobile_video_commu)
has announced the addition of the "Mobile Video Communication in
China: Experience Impacts Acceptance" report to their offering.

Recent increases in the access bandwidth of fixed broadband and
cellular networks have led to service providers and equipment
suppliers looking to video communication as an important source of
potential revenue. Over the past several years, operators in China
have begun the deployment of video communication, video conferencing,
and video surveillance systems in order to provide video-transmission
services beyond voice and data.

Meanwhile, the IM-based video communication market, which includes
services such as MSN and QQ, has grown rapidly. According to our
research, more than 30% of users have used their IM service's video
function.

In pre-commercial TD-SCDMA trials conducted this year, China
Mobile launched video communication as a single key application.
However, paid video communication services have not as yet obtained
market traction, and so telecom operators and equipment manufacturers
need a more thorough understanding of end-user acceptance levels,
attitudes, and expectations of video communication services in order
to move this market segment forward.

To this end, we conducted a telephone survey of 352 current users
and 352 non-users of video communication in March 2008. The results
along with analysis of the results are presented in the report.

Key Topics Covered:

- Survey Demographics

- Survey Results

- Age and Video Communication Use

- Current User

- Uses of Video Communication

- Usage Frequency

- End-Devices Used

- Interest in Handset Video Communication

- Reasons for Lack of Interest

- Plans to Use

- Willingness to Pay for Handsets

- Willingness to Pay for Service

- Overall Satisfaction

- Non-Users of Video Communication

- Interest in Mobile Video Communication

- Reasons for Lack of Interest

- Plans to Use

- Predicted Uses

- Key Acceptance Criteria

- List of Figures

For more information visit
http://www.researchandmarkets.com/research/34c2b6/mobile_video_commu

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2008