AKQA Future Lions Competition Puts Out Call for Entries

Third Annual Competition held at Cannes Lions 2008 55th International
Advertising Festival

SAN FRANCISCO, March 25 /PRNewswire/ -- The Future Lions global student
advertising competition (www.futurelions.com), hosted by AKQA in collaboration
with the Cannes Lions International Advertising Festival, is calling for
entries in its 2008 competition.
(Photo: here )
The annual competition challenges students to develop an idea for
advertising a global brand in a way that would not have been possible five
years ago. Winning concepts will be honored at Cannes Festival on June 21 in
the Debussy Theatre, bringing the global festival some fresh perspective and
giving the students a chance to show their work to the world's leading
agencies.
"In our Future Lions competition there are no rules in terms of media or
technology; no restrictions around product or target audience," said Rei
Inamoto, Global Creative Director at AKQA. "We are looking for ideas that
redefine the medium and the message, ideas that will influence the way media
is consumed in the future."
Concepts can rely on new media types or use traditional media in
completely new ways. The students submitting the five winning ideas will win
registration to the festival in Cannes, France, June 15-21, and be honored
with a Future Lion Cub, a limited edition toy designed by AKQA, as recognition
for their creative achievement. The deadline for submissions is May 19, 11:59
PST.
New to this year's competition, the individual school landing the most
student submissions onto the Future Lions shortlist will be recognized as the
"Future Lions School of the Year."
The 2008 Future Lions call for entries features a limited edition poster
by illustrator Ashley Wood depicting the competition's iconic lion cub taking
on the robotic "industry machine". To see Wood's commissioned work and get
more details about the contest, visit FutureLions.com.
About AKQA
AKQA is one of the world's most influential creative and technology
companies. A recognized pioneer and innovator, AKQA provides ideas, insights,
customer relationship marketing and e-commerce solutions to the world's
leading brands. An independent agency, AKQA has offices in Amsterdam, London,
New York, San Francisco, Shanghai and Washington DC. For more about AKQA,
visit akqa.com.
About Ashley Wood
Australian artist Ashley Wood has been a professional illustrator for more
than ten years, and has worked for most major entertainment companies
including Dreamworks SKG, Warner Bros., Random House, Marvel Comics, McFarlane
Entertainment, IDW and Konami. His illustration technique is a combination of
traditional painting, coupled with digital photography and graphic software.
For more information:
Molly Parsley, AKQA, (415) 645-9473 or molly.parsley@akqa.com or Hester
Bloch, AKQA, +44 (0)20 7780 4857, hester.bloch@akqa.com
SOURCE AKQA

Molly Parsley, +1-415-645-9473, molly.parsley@akqa.com, or Hester Bloch, +44
(0)20 7780 4857, hester.bloch@akqa.com, both of AKQA