Personal Training Institute Finds Success in Niche Market; Highlights Survey Results

JERICHO, N.Y.--(Business Wire)--
With the myriad of gyms and fitness centers across the country, it
is understandable if residents become frustrated with finding the
organization that is right for them. Not to mention that joining is
just the beginning - actually reaching the fitness goals is another
challenge.

However, a recent survey shows gym-goers are looking for a little
one-on-one attention and Personal Training Institute (PTI) is part of
the trend.

This past summer, PTI commissioned Freed Vance Research Group in
Virginia to conduct a survey of its members and a general survey
nationwide. There were 250 respondents from each category and the
results overall concluded that "self-service" gyms were less than
satisfying and one-on-one attention was much more appealing.

"The results confirmed what we were already hearing from our
clients - the one-on-one attention that Personal Training Institute
provides is much more effective in reaching fitness and weight-loss
goals," said Carol Kur, MSRD, co-founder and vice president of
Personal Training Institute. "Working with a trainer helps individuals
not only reach their goals, but understand exactly what they are doing
for their bodies and the benefits of each exercise."

The survey also found the following:

-- PTI has a 91 percent approval rating among current members

-- 75 percent of PTI's members say that they have or they believe
they will reach their fitness goals and weight management
goals at PTI

-- 91 percent of their members say that the personal training and
nutrition program at PTI makes their goals more attainable

-- 90 percent of members think PTI is "better than a traditional
gym"

-- 70 percent of nonmembers found the PTI concept appealing

-- From the general survey nationwide, only 40 percent of
respondents had overall satisfaction from their current or
recent fitness club

In addition to a personalized workout program, clients meet once a
week with a nutritionist who develops a balanced program based on
their age, weight and lifestyle. The nutritionist teaches the clients
how to eat properly, including the importance of balanced meals, the
difference between good and bad carbs, and how to snack properly.

For more information, contact Carol Kur at 516-342-9064.

Personal Training Institute
Carol Kur, 516-342-9064 x16
Marketing Director
ckur@personaltraininginstitute.com

Copyright Business Wire 2008