Master Mixologist Bobby Gleason Breaks Guinness World Record

Fastest Hands in Las Vegas Mixes 253 Cocktails in 60 Minutes using
DeKuyper Cordials and Hornitos Tequila
LAS VEGAS--(Business Wire)--
The fastest hands in Vegas are typically found at the blackjack or
poker tables. Today, there is a new sheriff in town! Beam Global
master mixologist Bobby "G" Gleason set a new Guinness World
Record(TM) by mixing 253 delicious cocktails in 60 minutes. Using
DeKuyper(R) cordials and liqueurs and Hornitos(TM) tequila, the
record-breaking feat topped the previous record of 179 cocktails in
2004. The record was completed in front of the industry's leading
bartenders and distributors at the Nightclub & Bar Convention & Trade
Show to demonstrate just how quick and easy it is to mix up creative
cocktails.

Bobby G averaged just over four cocktails per minute. A natural
fit for the competition, DeKuyper(R), the best selling line of
cordials and liqueurs in the United States with nearly 60 flavors, and
Hornitos Tequila, one of America's original and favorite 100 percent
Agave tequilas, came together to form the colorful cocktail menu
featuring a wide range of flavors that could satisfy any palette.

Today's "cocktail culture" means more people are entertaining at
home, but many are intimidated about serving their own signature
drinks. In mixing 253 cocktails in 60 minutes, Bobby G's goal - in
addition to setting a world record - was to eliminate the pressure of
mixing cocktails.

"It's all about balance," said Bobby G. "When you have an
excellent, super premium base spirit, like Hornitos tequila, and a
variety of DeKuyper cordials, you can start to experiment and expand
your home bartending skills. Combining great flavors and quality
spirits - that's when perfect cocktails come alive."

In setting the world record, Bobby G proved that there is more to
tequila than shots. By pairing the fine line of Hornitos tequila -
Plata, Reposado and Anejo - with nearly 60 flavors of DeKuyper, Bobby
G created 70 margaritas, including the Hornitos Blueberry Margarita
and DeKuyper Pomegranate Margarita. These cocktails are memorable and
fun and easy to make. For a complete list of cocktails Bobby G
prepared, visit www.DeKuyperUSA.com in early March.

From the Record to the Road - Bobby G to Teach Cocktails 101

From March to July, Bobby G will be touring six cities to teach
the fine art of making delicious cocktails for any occasion from Cinco
de Mayo fiestas to backyard BBQ blasts. With mixing demonstrations and
recipe tips using DeKuyper cordials and Hornitos tequila, Bobby G will
show how easy it is to mix up new flavors of great tasting cocktails
at home. Tour stops include Chicago, Dallas, Detroit, Los Angeles,
Miami and New York.

About Bobby G

Bobby G has been tending bar and creating delicious drinks since
1984 and currently reigns as the master mixologist for Beam Global.
The cocktail connoisseur got his start in the fast-paced nightclubs of
South Florida before relocating to Las Vegas, where he opened bars at
the Mirage Hotel, Treasure Island and the Bellagio. He worked with
master mixologist Tony Abu-Ganim and studied under Francesco
LaFranconi, the famed bartender and spirits educator. In addition to
breaking the world record, Bobby G holds the title for the "World's
Most Sensuous Cocktail" by Penthouse magazine and has won many awards
such as Bartender magazine's New York International Cocktail
Competition, putting him in the upper echelon of the bartending
community.

Visit www.DeKuyperUSA.com and www.HornitosTequila.com for more
information about DeKuyper Cordials and Hornitos.

About DeKuyper Cordials & Liqueurs

DeKuyper is the #1-selling line of domestic cordials featuring
nearly 60 mixable and versatile flavors of cordials, liqueurs, cremes,
brandies and schnapps. Some DeKuyper flavors have inspired the
creation of cocktails and are now synonymous with those drinks. For
example, in the mid-80s DeKuyper Luscious Peachtree(R) Schnapps
inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper
Pucker(R) Sour Apple Schnapps inspired the creation of the Appletini.
DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and
has been the brand to turn to for fresh and original liqueurs for more
than 300 years.

About Sauza(R) Tequila

Sauza(R) Tequila is one of the oldest tequilas in Mexico and one
of the most popular in its homeland. Through its popularity in its
native Mexico, Sauza(R) has reached the esteemed front-runner position
as one of the world's fastest-growing tequilas. This high-quality
tequila true to its Mexican roots also boasts one of the most diverse
families of tequila on the market, with a fine selection of premium,
super-premium and ultra-premium tequilas perfect for mixing, sipping
and straight-up consumption. Additional information can be found at
www.sauzatequila.com and www.hornitostequila.com

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits &
Wine, Inc., is building brands people want to talk about. Consumers
from all corners of the globe call for our brands, including Jim
Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky,
Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch
Whisky, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky,
DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and
Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global
Spirits & Wine, its brands, and its commitment to social
responsibility, please visit www.beamglobal.com and
www.drinksmart.com.

DeKuyper(R) Cordials & Liqueurs, 15%-50% Alc./Vol. (C)2008 John
DeKuyper & Son, Cincinnati, OH.

Hornitos(TM) Tequila, 40% alc./vol. Sauza Tequila Import Company,
Deerfield, IL

Beam Global
Kate Laufer
Kate.Laufer@BeamGlobal.com
(847) 948-8888
or
Ketchum
Brandi Bonkowski
Brandi.Bonkowski@ketchum.com
(312) 228-695

Copyright Business Wire 2008