Engage Launch Fun Website With Plans To 'Start Them Young'

KS1 pupils from New Park School in Harrogate today played their part in a
national initiative to raise the awareness of the importance of saving, when
they helped engage Mutual launch a new, interactive website,
www.funtosave.org.

HARROGATE, England, July 5 /PRNewswire/ -- KS1 pupils from New Park School in
Harrogate today played their part in a national initiative to raise the
awareness of the importance of saving, when they helped engage Mutual launch a
new, interactive website, www.funtosave.org.

The website seeks to promote a better understanding of money and introduce the
concept of saving among four to seven year olds across the UK. Designed by
educational specialists and the UK's Association of Mutual Insurers (AMI), it
combines a range of educational games, co-ordinated lesson plans for teachers
developed in line with the national curriculum, and accompanying activities
that can be enjoyed at home with parents/carers. It is the only web resource
currently available which takes such an integrated approach to learning about
money, and the combined approach of classroom and home learning make it
particularly unique.

Tina Clare, head of brand at engage, the Harrogate-based mutual charged with
raising awareness of the website across the Yorkshire and Humberside region
for AMI, stated:

"When it comes to saving, it's never too early to learn the basics. Young
people are our next generation and it is vital that they develop positive and
sensible attitudes towards money and saving. www.funtosave.org engages
children in a fun and interesting way, whilst teaching one of the valuable
lessons of life. We are thrilled to have the opportunity to work again with
children and staff at New Park, this time on a national financial education
initiative."

The fun website specifically targets the nation's four to seven year olds,
when attitudes to money are forming, and meets an acknowledged gap in the
country's financial capability strategy. It provides vital supporting
resources for parents and for the country's 14,000 primary schools.

Head at New Park School, Jane Plummer added:
"As a busy school we really appreciate having access to funtosave.org and its
accompanying free resources. It provides a great opportunity for the work we
do in school to be reinforced outside of the classroom. By working together,
teachers and parents will be able to better equip children with some of the
life skills they need to make informed decisions and choices."

Engage will be involved in an ongoing programme to raise awareness of the
website as a resource for schools and parents/carers across Yorkshire and
Humberside.

Further information from:
Kathryn McLaughlin
Engage Mutual Assurance
Tel: 01423 855245
kathryn.mclaughlin@engagemutual.com

NOTES:

- engage Mutual is based in Harrogate and is a member of the Association of
Mutual Insurers (AMI), which represents 98% of mutual insurers in the UK. AMI
has 38 member organisations which represent 19 million policyholders and
GBP84bn in policies. Mutual insurers currently provide 1.9 million of the
child trust funds in the UK, see www.mutualinsurers.org - engage Mutual
Assurance is a trading name of Homeowners Friendly Society Ltd (HFSL),
Registered and incorporated under the Friendly Societies Act 1992, Registered
number 964F and its wholly-owned subsidiaries, engage Mutual Funds Limited
(eMFL) and engage Mutual Insurance Ltd (eMIL). Both HFSL and eMFL are
authorised and regulated by the Financial Services Authority (FSA). HFSL's
Register number is 110072, eMFL's Register number is 181487. eMIL is
authorised to conduct general insurance business by the Financial Services
Commission Gibraltar and is regulated by the Financial Services Authority for
the conduct of UK business. eMIL's FSA Register No is 485680. You can check
this on the FSA's Register by visiting the FSA website www.fsa.gov.uk/register
or by contacting the FSA on 0845 606 1234.
- engage is one of the larger UK mutuals providing simple, value for money
savings, protection and investment products. It currently helps over 420,000
customers of all ages to protect, preserve or enhance their welfare, with some
of the most straightforward products on the market. Engage prides itself on
being a family-oriented, modern mutual, providing products that help enable
households of all kinds to plan their finances to help meet their future
needs. More information on engage Mutual is available at www.engagemutual.com
- engage supports mutuality, friendly societies and the regional financial
services industry through links with the Association of Mutual Insurers, the
Association of Friendly Societies, Mutuo and Leeds Financial Services
Initiative.
- engage Mutual Funds Limited (EMFL) is a provider of the Child Trust Fund
direct and in partnership with organisations including Yorkshire Building
Society and Scarborough Building Society.
- engage Mutual has been the title sponsor of the Rugby Super League since
2005 and has extended its agreement to 2010.
engage Mutual announced its entry into the health cash plan market in July
2008 following an agreement of partnership with Wakefield & District
Hospital's Contributory Scheme (WDHCS). Further to this, 30,000 health cash
plan customers transferred from Premier Health Benefits (part of WDHCS) to
engage Mutual Insurance Ltd.

References
www.engagemutual.com
www.funtosave.org
www.mutualinsurers.org

This press release was issued through 24-7PressRelease.com. For further
information, visit http://www.24-7pressrelease.com.

SOURCE Engage Mutual Assurance

Kathryn McLaughlin, Engage Mutual Assurance, 01423 855245,
kathryn.mclaughlin@engagemutual.com