Examine the Booming and Promising Market of Mobile Online Gaming in China

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/16b49c/mobile_online_gami)
has announced the addition of the "Mobile Online Gaming in China: A
Booming and Promising Market" report to their offering.

Mobile online games are played on a mobile phone, smartphone, PDA,
or a handheld computer. Usually, a wireless network is required to
download the game, exchange data between server and client, or
interact with other players. Mobile online gaming uses various
technologies including short messaging service (SMS), multimedia
messaging (MMS), and WAP. Mobile online gaming has a more complex
value chain than PC online gaming. In addition to developers,
operators, and carriers, the chain includes game publishers, handset
vendors, operating system vendors, and application platform vendors.
In 2008, each party in the value chain has begun to experience
significant growth. As of May 2008, there were 592 million mobile
users in China, indicating that there is room for enormous growth in
the mobile online gaming industry. This report presents the following:

- An overview of China's mobile online gaming market

- Profiles of the main game companies

- An analysis of the mobile online gaming market value chain

- An analysis of the business models used, including time-based,
item-billing, and IGA

- A behavior analysis of current and potential users

- Revenue and subscriber forecasts

Key Topics Covered:

- Executive Summary

- Introduction and Definitions

- Market Overview

- Value Chain and Business Model Analysis

- Game Developers

- Mobile Carriers

- Game Publishers

- Business Models

- Consumer Survey

- Demographics

- Survey Results (Current Users)

- Preferred Game Types

- User Concerns

- Payment Methods

- Monthly Spending

- Handset Preferences

- Survey Results (Potential Users)

- Interest Level

- Reasons for Lack of Interest

- Reasons for Not Playing

- Attitude to New Technology

- Drivers and Barriers

- Drivers

- Business Model Approaching Maturity

- Payment Channels Evolving Rapidly

- 3G Licenses Issued/Improved Mobile Bandwidth

- Barriers

- Handset Platform Needs Standardization

- Slow Development Hindering Market

- Market Forecasts

- Revenue

- Subscribers

- Company Profiles

- Game Developers

- Game Publishers

- Methodology

- Related Reports

Companies Mentioned:

- DigiRed

- Downjoy

- Kongzhong

- Moloon

For more information visit
http://www.researchandmarkets.com/research/16b49c/mobile_online_gami

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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