Five Forces that Determine the Competitive Intensity in the Global Video Games Industry...

Five Forces that Determine the Competitive Intensity in the Global Video Games Industry Revealed

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c86719) has announced the
addition of "Global Video Games Industry - Porter's Five Forces
Strategy Analysis" to their offering.

The ubiquitous video game which incepted as a concept and soon
caught on as a wildfire business proposition in the early days of 1972
was traditionally positioned conservatively at kids who were believed
to be the dominant purchase influencers. The present market situation
however begs to differ which presents the video game market as a
serious business proposition which exceeds age groups as well as
retains them the world over. Current day video games market has
consumers which use this channel as an expression of competitive
ability transcending boundaries as well as serious arcade game
championships participations.

Global Video Games Industry in Michael Porter's Five Forces
Analysis. It uses concepts developed in Industrial Organization (IO)
economics to derive five forces that determine the competitive
intensity and therefore attractiveness of a market. Porter referred to
these forces as the microenvironment, to contrast it with the more
general term macro-environment. They consist of those forces close to
a company that affect its ability to serve its customers and make a
profit. A change in any of the forces normally requires a company to
re-assess the marketplace.

Key Discussions

Executive Summary

Introduction to the Industry

-- Industry Profile

-- Future Outlook

Porter's Five Forces Strategy Analysis

-- Bargaining Power of Buyers

-- Bargaining Power of Suppliers

-- Competitive Rivalry in the Industry

-- Threat of New Entrants

-- Threat of Substitutes

Conclusion

Glossary of Terms

For more information visit
here

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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