Thriving Economy and Intense Competition Propel Southeast Asian Process Instruments...

Thriving Economy and Intense Competition Propel Southeast Asian Process Instruments Markets Forward

SINGAPORE--(Business Wire)--
The highly competitive process instruments market in Southeast
Asia is gaining momentum with the development of high-technology
products and the cost-effective commercialization of technology. With
a stable growth rate of 10 percent in these emerging economies and
investments pouring in from the United States, Europe, and Japan, the
future is bright for the process instruments market.

New analysis from Frost & Sullivan
(http://www.industrialautomation.frost.com), Process Instruments
Markets in Southeast Asia, finds that the market earned revenues of
about $177.0 million in 2007 and estimates this to reach $400.0
million in 2014.

"The true potential of process instruments markets lies in
Southeast Asia - the booming oil and gas and petrochemical industries
in the region together contribute about 50 percent of the sales of
process instruments," says Frost & Sullivan Research Analyst Nookala
Vinod. "Southeast Asia's petrochemical firms are all set to cash-in on
the escalation of demand, and these developments augur well for the
future of the process instruments market."

Growing demand from other segments is driving the uptake of
process instruments such as positioners, flow meters, and temperature,
pressure, and level transmitters. Application-specific technologies
help process instruments attain a wider reach, especially in food &
beverage & chemical sectors, which have explicit needs such as
sanitary process connections, resistance to aggressive chemicals, and
cleaning procedures.

The key challenge for manufacturers in this fragmented market is
putting an effective distribution system in place to establish a
cohesive network to integrate widely dispersed customers. Optimizing
commercialization strategies to attain high sales, while minimizing
overheads, thus, becomes crucial.

"Manufacturers need to concentrate on referrals to create new
opportunities, along with emphasis on after-sales support," notes
Vinod. "Local support and timely responsiveness is extremely important
to sustain in the market."

Further, manufacturers must stay abreast of developments in
end-user technology trends and production processes. With such a wide
variety of technologies for process management, quick response is
vital to gain an edge.

"End-user segments are gravitating toward real-time data display
techniques, having realized the value of accurate and timely
information to enable more timely decision making," says Vinod.
"Techno-savvy end users prefer transmitters with integrated software
and only manufacturers who offer high-quality, cost-effective
solutions end up with a win-win situation."

Overall, the process instruments market is brimming with
opportunities as competition is intensifying on the technology front.
Factors such as competitive pricing and branding will dictate growth
directions for participants.

If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an
overview of the process instruments markets in Southeast Asia, then
send an e-mail to Donna Jeremiah, Corporate Communications, at
djeremiah@frost.com, with your full name, company name, title,
telephone number, company e-mail address, company website, city, state
and country. Upon receipt of the above information, a virtual brochure
will be sent to you by e-mail.

Process Instruments Markets in Southeast Asia is part of the
Industrial Automation and Process Control Growth Partnership Service
program, which also includes research in the following markets:

-- Safety systems market in southeast Asia

-- Automation & software market in Southeast Asia

-- Automation & software market in ANZ

All research services included in subscriptions provide detailed
market opportunities and industry trends that have been evaluated
following extensive interviews with market participants. Interviews
with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with
clients to accelerate their growth. The company's TEAM Research,
Growth Consulting and Growth Team Membership(TM) empower clients to
create a growth-focused culture that generates, evaluates and
implements effective growth strategies. Frost & Sullivan employs over
45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from more than 30
offices on six continents. For more information about Frost &
Sullivan's Growth Partnerships, visit http://www.frost.com.

Process Instruments Markets in Southeast Asia

P14E

Frost & Sullivan
Corporate Communications - Southeast Asia
Donna Jeremiah, +603 6304 5832
Fax: +603 6201 7402
djeremiah@frost.com
or
Corporate Communications - North America
David Escalante, 210-477-8427
Fax: 210-348-1003
david.escalante@frost.com
or
Corporate Communications - Europe
Joanna Lewandowska, +48 22 390 41 46
joanna.lewandowska@frost.com
or
Corporate Communications - South Asia
Ravinder Kaur, +91 44 42044760
Fax: +91 44 24314264
ravinder.kaur@frost.com
or
Corporate Communications - Middle East
Nimisha Iyer, +91 22 4001 3404
Fax: +91 22 2832 4713
niyer@frost.com
or
Corporate Communications - Latin America
Jose Maria Jantus, + 54-11-4777- 9951
Fax: + 54-11-4777-0071
jose.jantus@frost.com
or
Corporate Communications - China
Amelia Wong, +86 21 5407 5783 Ext 8669
Mobile: +86 13621724823
amelia.wong@frost.com
or
Corporate Communications - Africa
Patrick Cairns, +27 18 468 2315
patrick.cairns@frost.com
http://www.frost.com

Copyright Business Wire 2008