Rohm and Haas to Present Environmentally Advanced Technologies at Korea Coatings...

Rohm and Haas to Present Environmentally Advanced Technologies at Korea Coatings Seminar

SEOUL, Republic of Korea--(Business Wire)--
Rohm and Haas (NYSE: ROH), the world's leading supplier for
binders and additives for paint and coatings will host a seminar
introducing its environmentally advanced technologies and products at
a seminar on Thursday, April 24th, 2008. The seminar will take place
at the Grand Intercontinental Hotel, adjacent to the Seoul Trade
Exhibition and Convention Centre.

Rohm and Haas will feature five new innovative products, including
one specifically designed for Korean market. Rohm and Haas scientific
and marketing experts will be present to discuss how the company
adapts its technology to meet the specific local needs of paint
manufacturers around the world.

Products to be featured include:

Avanse(TM) DC-3840: This revolutionary paint binder has earned the
highest rating - five clover marks - under the new standard in Korea
for low volatile organic compounds (VOCs). This product offers
excellent washability, stability and pigment binding capability. Rohm
and Haas's Avanse(TM) technology platform has generated a number of
excellent products for architectural and industrial paints. Each
offers high-level performance characteristics, along with
environmental benefits. Avanse technology has been recognized with a
number of awards, including the Prix Pierre Potier Award for
Innovation in the Environment from the French Ministry for Industry,
and the Premio Imprese Ambiente European Business Award for the
Environment from an Italian business and government organization.

In addition, Rohm and Haas will present information about new
products specially designed for use in the Asia-Pacific region at
their state-of-the-art research center in Shanghai. These are
environmentally advanced products that are used to create paints that
are more resistant to dirt, stains and, in some cases - have
elastomeric properties that bridge cracks in masonry. Among the
products to be featured are: DirtShield(TM) 08, Primal(TM) SF-018,
Primal(TM) JP-130S, and Elastene(TM) 3848.

Rohm and Haas's Global Technical Manager, Dr. Andrew J. Swartz,
will be at the seminar to lead attendees through a vivid and
extraordinary visual tour of the latest waterborne acrylic coatings
for industrial uses. "We have a long history of developing corrosion
resistant products that protect metal" said Swartz. "'Our most recent
product, AVANSE(TM) MV-100, enables paint manufacturers to produce
state of the art coatings for tough industrial uses with an excellent
environmental profile." Customers will be involved in discussion on
how they can benefit from the new technologies and use these products
to enhance the environmental properties of paints and coatings
specifically designed for the Korean market.

Rohm and Haas is the leader in developing uniquely specialty
materials that enhance the performance of paints and coatings around
the world. It has a history of excellence stretching back more than 50
years, and today operates a network of 33 manufacturing plants,
including 10 in Asia.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and solutions
for the specialty materials industry. The company's technologies are
found in a wide range of industries including: Building and
Construction, Electronics and Electronic Devices, Household Goods and
Personal Care, Packaging and Paper, Transportation, Pharmaceutical and
Medical, Water, Food and Food Related, and Industrial Process.
Innovative Rohm and Haas technologies and solutions help to improve
life every day, around the world. Based in Philadelphia, PA, the
company generated annual sales of approximately $8.9 billion in 2007.
Visit www.rohmhaas.com for more information.

Rohm and Haas Company
Sue Zhu, +86 21 3862 8690
Manager of Communications, APR
Packaging and Building Materials
Paint and Coatings Materials
SZhu@rohmhaas.com
or
Laura Hadden, +1-215-592-3054
Director of Communications, Specialty Materials
LHadden@rohmhaas.com

Copyright Business Wire 2008