Overview and Statistics of Australia's Free-to-Air TV Market

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/3949da/australia_freet)
has announced the addition of the "Australia - Free-to-Air TV - Market
Overview and Statistics" report to their offering.

Although the TV's dominance as a mass communication education
medium has been unsurpassed for many decades, the industry is now
facing challenges from a number of fronts as incumbent broadcasters
cling to their lucrative oligopolies. The FTA networks are expected to
see intense competition for viewers and advertising in 2008 and
beyond, which will impact on their cost margins as they will be forced
to put more money into programming and marketing. TV stations will be
forced to market themselves more aggressively due to threats from the
new media sector. Broadcasting's ad revenues are gradually being
squeezed due to falling audiences and rising costs. This report
provides an overview on the FTA market in Australia including key
market statistics for TV viewing patterns, market shares and
forecasts, as well as an analysis of key trends for 2007 and beyond.

Key Topics Covered:

Synopsis

Market trends and analysis

-- Social networking isn't diminishing TV viewing patterns

Market statistics and revenue

-- Introduction

-- Market statistics

-- Four-year predictions to 2011 - PWC

Historic market overview and statistics

-- Market overview - 2006

-- Market statistics - 2006

-- Market statistics - 2005

Film spending and production

Financial overviews

-- Financial trends in the commercial television industry

-- Commercial TV

-- Historical revenues

Related reports

For more information visit
http://www.researchandmarkets.com/research/3949da/australia_freet.

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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