GEICO launches iHeartCavemen.com site

WASHINGTON--(Business Wire)--
To make good use of its creative approach to technology and to
advance its popular Cavemen branding, GEICO has launched a new
interactive mock dating portal, www.iheartcavemen.com.

Visitors to the interactive site can upload user profiles and vote
on their favorite entries. A special morphing feature allows male site
visitors to look their best as caveman suitors, and gives female
visitors a glimpse into the future at what their cavebaby offspring
might look like.

Also featured on the interactive entertainment portal are video
profiles and dates of the pining caveman, Marty, who, for those who
have followed the GEICO ads closely, is still having a hard time
trying to get over Tina.

Last year GEICO launched www.cavemanscrib.com to give followers of
these pop cultural icons a glimpse of their personal lives. This
portal site has attracted over 4.5 million visits and now has four
versions including the new iheartcavemen.com.

To take advantage of the caveman phenomenon, please visit
www.iheartcavemen.com.

GEICO Communications
301-986-3271

Copyright Business Wire 2008