/C O R R E C T I O N -- Microsoft Corp./

Mon Apr 14, 2008 10:04pm EDT
 
[-] Text [+]
In the news release, Microsoft (Nasdaq: MSFT) Announces New Support for
Silverlight by Content Companies Worldwide, issued earlier today by Microsoft
Corp. over PR Newswire, we are advised by the company that the sixth
paragraph, second sentence, should read "In addition, Microsoft presented
support for new Silverlight advertising scenarios, and companies such as
Microsoft Atlas, DoubleClick Inc., EyeWonder Inc. and Panache were already
showing how Silverlight enables next-generation in-stream advertising to
better monetize the assets of content owners." rather than "Eyeblaster Inc."
as originally issued inadvertently.

------
Microsoft Announces New Support for Silverlight by Content Companies Worldwide
New content protection capabilities unveiled, coming in Silverlight 2.
LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- Today at the NAB Show 2008,
Microsoft Corp. announced significant momentum for Microsoft Silverlight
resulting from new customers adopting Silverlight to deliver richer, more
interactive media experiences on the Web. Building on recent support from
major content providers such as AOL and NBC Olympics.com on MSN, Microsoft
announced new adoption of Silverlight by media and content companies
worldwide, including Madison Square Garden (MSG) Interactive, Tencent, Abertis
Telecom, Terra Networks Operations, SBSi, MNet and Yahoo! JAPAN.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
    "It's exciting to see broad industry recognition and rapid adoption of
Silverlight across the world," said Scott Guthrie, corporate vice president of
the .NET Developer Division at Microsoft. "Silverlight offers customers and
partners the highest quality creation and delivery of media, protected
content, advertising and rich Internet applications, and we are committed to
making it easy for partners to integrate and extend Silverlight capabilities."
    Media Companies Worldwide Choose Silverlight to Power Connected Rich
Internet and Media Web Experiences
    With an average of 1.5 million daily downloads of the Silverlight plug-in,
and growing, adoption of Silverlight around the world continues to accelerate
momentum for compelling online media experiences for consumers. Media
companies in particular - with an increasing emphasis on utilizing the
Internet as a channel for content and new revenue streams - are taking the
lead in delivering innovative new Web experiences. Among those media companies
announcing Silverlight-based projects are the following:    -- MSG Interactive
is using Silverlight as a platform to deliver live on-
       demand digital content to its huge community of sports and
       entertainment fans.
    -- Tencent, China's largest Internet portal, with more than 300 million
       unique viewers, today announced it is developing a series of
       Silverlight-based next-generation Internet services and media
       experiences.
    -- Abertis Telecom will use Silverlight as the platform for a new video
       content delivery channel going live this spring, which will provide end
       users with convenient access to dozens of channels of Spanish-language
       TV content within a single Web-based application.
    -- Terra Networks is using Silverlight as the platform for the new HD
       channel on Terra TV, its online video and TV platform with service in
       18 countries in Latin America and United States reaching millions of
       subscribers around the world.
    -- Announced last week, Yahoo! JAPAN, the most trafficked Web site in
       Japan, plans to roll out video distribution and Internet services that
       use Silverlight as the application platform.


    "Our implementation of content services enabled by Microsoft Silverlight
has significance for both Yahoo! JAPAN and Microsoft," said Masahiro Inoue,
CEO of Yahoo! JAPAN. "We strive to respond promptly and appropriately to the
constantly evolving Internet environment and customer needs, and I have high
expectations that our use of Silverlight will enable us to provide better
services to our customers."
    Recently, at MIX08, Microsoft outlined new capabilities of its end-to-end
media platform - including Silverlight 2, Expression Studio 2 and Windows
Server 2008 - which offers industry-leading streaming and progressive download
capability with Windows Server 2008. In addition, Microsoft presented support
for new Silverlight advertising scenarios, and companies such as Microsoft
Atlas, DoubleClick Inc., Eyeblaster Inc. and Panache were already showing how
Silverlight enables next-generation in-stream advertising to better monetize
the assets of content owners. At MIX08, Microsoft also announced a strategic
alliance with Move Networks, a leading provider of advanced video delivery
services. At NAB 2008, Move Networks Inc. is demonstrating a technology
preview of Silverlight-based unique branding and navigation elements within,
around and on top of Move Networks' video technology.
    New Microsoft Content Protection Support in Silverlight Increases
Opportunities for Vibrant Content Marketplace
    Silverlight-based content delivery can be protected using a variety of
techniques, including Web and streaming playlists, authentication,
authorization, stream encryption and digital rights management (DRM). Today
Microsoft unveiled details of Silverlight DRM, Powered by PlayReady, the
content protection support coming later this year in Silverlight. Silverlight
DRM builds on Microsoft's extensive expertise and experience in content
protection and support for hundreds of millions of media players and devices
worldwide.
    In addition to being compatible with the broadly deployed base of Windows
Media DRM 10 content, Silverlight DRM will support live streaming, on-demand
streaming and progressive downloads for connected experiences. With the
extensibility and openness of Silverlight, third-party solution providers will
also be able to build and offer content owners additional choices for their
media protection needs.
    A number of content owners, aggregators and service providers including
BUYDRM, Daum Communications Corp., iMBC Co. Ltd., Limelight Networks, M-Net
Media, Netflix Inc., Paramount Pictures, SK Communications, SBSI, a subsidiary
of SBS Media Group, and Technicolor have announced their support for the
content protection solution to be provided in Silverlight, due to the
technology's proven foundation and support.
    "As the dynamics of content distribution continue to accelerate toward the
Internet, we need a flexible technology platform that allows us to explore a
broad scope of business models and rich user experiences for digital
distribution of Paramount Pictures' wide array of content," said Dr. Alan
Bell, executive vice president and chief technology officer of Paramount
Pictures. "With Silverlight DRM, Powered by PlayReady, Microsoft is bringing
nearly a decade of heritage in DRM and content access to the table to deliver
a solution with a strong technology foundation - allowing us to provide legal
alternatives to our audiences enabling them to consume our content in whatever
browser or platform they prefer."
    Microsoft will be demonstrating a technology preview of Silverlight DRM at
the NAB Show in booth SL5520, and has introduced a preview program for
customers to learn more about Silverlight DRM. Additional information,
including licensing terms for Silverlight DRM, is available at
http://microsoft.com/silverlight.
    Many content owners, aggregators and solution providers have announced
their support and interest in Silverlight DRM including the following:
    "The deployment of Silverlight DRM via the KeyOS Pay Media Platform will
offer customers a flexible, robust business-centered rights management
solution that will broaden the consumer marketplace for pay media," said
Christopher Levy, CEO of BuyDRM and Microsoft MVP for Digital Media. "We have
been working closely with Microsoft to develop one of the industry's first
Silverlight DRM-enabled services offering that is flexible, easy to deploy and
provides powerful rights management solutions for a variety of industries."
    "Limelight Networks is a long-time content delivery partner of Microsoft,
and was one of the first to support the initial Silverlight experience. We're
pleased today to announce our support for Silverlight DRM, Powered by
PlayReady, so that content producers leveraging our high-performance CDN can
enable highly secure, profitable streaming experiences through Silverlight 2
technologies," said Adam Wray, vice president, strategic alliances, Limelight
Networks Inc.
    "Netflix has used Windows Media DRM 10 to protect the 7,000 choices of
movies and TV episodes that our 7.5 million members can watch instantly on the
PC," said Neil Hunt, chief product officer for Netflix. "We look forward to
expanding platform coverage using Silverlight with PlayReady, which is
expected to satisfy industry requirements for content protection and simplify
and improve the end-user experience."
    "The announcement of Microsoft PlayReady and its availability on our
platforms will reinforce the position of S60 on Symbian OS as the leading
mobile platform for Internet innovation," said Lee Williams, senior vice
president, Nokia Devices Software. "In March we announced that we would bring
Silverlight to S60, as well as our Series 40 and maemo platforms. We have also
been working with Microsoft for some time on digital rights management. The
combination of Silverlight and PlayReady further extends business and
monetization opportunities for the industry and raises the bar for rich,
interactive consumer experiences."
    "DRM is an integral part of the Technicolor Electronic Distribution
Services offer, with Windows Media DRM playing a key role in our technology,"
said Mark Langford, vice president, marketing & product management, Thomson
Technicolor Electronic Distribution Services. "More recently we've expanded
our proficiency to include Silverlight, a tool that is exceptionally designed
to offer a very compelling user interface for media on the Web. The new
support for PlayReady will help us complete the offering of our next
generation Live Streaming platform that is based on Silverlight and targeted
at tier-one media and entertainment companies."
    "Telstra BigPond, as Australia's leading provider of audio and video, has
been using Windows Media DRM for years and with Silverlight's support for
PlayReady - the latest generation of Microsoft's media DRM," said Craig
Middleton, group manager, Corporate Relations, Telstra BigPond. "BigPond is
looking forward to working with these latest technologies to further enhance
its innovative and world-class video and audio content offering to the
Australian market place."
    More information on Microsoft's presence at the NAB Show 2008 can be found
at http://www.microsoft.com/media/nab2008.
    Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.
SOURCE  Microsoft Corp.

pr.mspx./ /CONTACT: Rose Tucker of Weber Shandwick, +1-425-452-5463,
rtucker@webershandwick.com

 

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