Fashion Access 2008 - LET'S GO SUMMER 2009

HONG KONG, June 23 /PRNewswire/ -- Buoyed on by the success of the
previous Fashion Access (FA), the next event, scheduled 2 - 4 October 2008,
will focus on the upcoming season under the slogan 'Let's Go Summer 2009'.
The earlier event, held at the end of March 2008, heralded the growing
importance of the twice-a-year exhibition in determining trends across a wide
range of lifestyle accessories for forthcoming seasons. It is a unique event
that encompasses bags, footwear, travelware, leather goods and, of course,
fashion accessories.
Fashion Access is now the 'must attend' event for exhibitors and buyers
alike who have to stay in the fast lane of world fashion.
Fashion Access was attended by more than 14,000 buyers over the three day
period last March. Exhibitors were impressed by the level of buyers who
visited their stands. In particular, many were delighted to note a substantial
increase of buyers from Japan: 1,200, and 20% up over the previous year.
TRENDS, TRENDS, TRENDS
Trends have always been a driving force in the fashion and related
businesses but today they matter more than ever before. Just keeping up with
the pace is hard enough: staying ahead would be impossible without the help
and guidance offered by the many areas around the exhibition devoted to trends
forecasting.
Launched last March, the Eco-Luxury Zone highlights the appeal of a
growing number of eco-conscious consumers for products that make them feel
good and do not harm the planet or their ethical conscience. These include
bags and accessories made of natural fibers, bio-degradable or recycled
materials and unique handmade products and manufacturing processes that
preserve ancestral crafts and provide work to under-privileged populations.
This eco-theme will be further highlighted in the programme of talks and
seminars scheduled during the fair (Details to be announced). These events
pass on insights and advice from some of the most successful people in the
industry.
BRAZIL SEES OPPORTUNITIES AT FASHION ACCESS
Brazilian companies are gearing up to increase their presence at FA.
Heitor Klein, Executive Director of Abicalcados, the organisers of the
Brazilian pavilion declared, on their previous experience, "The exhibitors in
the Brazil pavilion met with buyers from Japan, Indonesia, Australia, the
Philippines, Taiwan, Malaysia, Hungary, Greece, India, Singapore, France, and
of course China. The Brazilian exhibitors were satisfied with the business
they made: they received orders on site worth USD 206 thousand and estimate
sales for the next 12 months at USD 900 thousand."
To underscore this success the Brazilian pavilion will be twice the size
of the one last March.
DIARY ENTRY
Fashion Access 'Let's Go Summer 2009' runs for three days, 2 - 4 October
2008, at the Hong Kong Convention & Exhibition Centre in Wanchai, the
pulsating heart of Hong Kong's commercial and entertainment area.
SOURCE APLF Limited

For fair details, Ms Perrine Ardouin, Senior Event Manager,
perrine@cmpasia.com, or for media enquiries, Ms Jean Lai, Senior Marketing
Communications Executive, jeanlai@cmpasia.com; or APLF Limited, (852) 2827
6211, fax, (852) 2827 7831