Cyber Monday Traffic Increases 26 Percent in 2007

Amazon.com most visited retail website on Cyber Monday; CyberMonday.com increases 55 percent; Zune cracks top-10 product

searchesNEW YORK--(Business Wire)--U.S. traffic on Cyber Monday increased 26 percent compared to2006, Hitwise reported today. This is the third year in a row therehas been an increase on the Monday following Thanksgiving. Traffic to the Hitwise 100 Retail Index, which is comprised of thetop 100 retail websites, received 5.07 percent of all U.S. visits onNov. 26, 2007 representing an increase of 26 percent versus Nov. 27,2006, which received 4.02 percent of visits. "Following a strong holiday weekend, consumers continued to shoponline on Cyber Monday, increasing visits to retail sites from lastyear," said Heather Dougherty, director of research, Hitwise. "Trafficto the electronics and video games categories experienced thestrongest growth as shoppers searched for products such as GPSnavigation systems and Nintendo Wii consoles." Amazon.com Top Website on Cyber Monday For the third year in a row, Amazon.com was the most visitedretail website on Cyber Monday receiving 10 percent of visits amongthe top 100 retail websites. Walmart.com and Target.com were thesecond and third most visited websites respectively, followed byBestBuy.com and CircuitCity.com.-0-*THitwise Retail 100 Index - Daily Market Share of U.S. Visits Rankings

--------------------------------------------------------------------------------------------------------------------------------------------For Cyber Monday 11/26/2007--------------------------------------------------------------------------------------------------------------------------------------------Rank Name Domain Market Share 11/25/2007--------------------------------------------------------------------------------------------------------------------------------------------1 Amazon.com www.amazon.com 10.00% 1--------------------------------------------------------------------------------------------------------------------------------------------2 Wal-Mart www.walmart.com 9.12% 2--------------------------------------------------------------------------------------------------------------------------------------------3 Target www.target.com 5.72% 3--------------------------------------------------------------------------------------------------------------------------------------------4 BestBuy www.bestbuy.com 5.59% 4--------------------------------------------------------------------------------------------------------------------------------------------5 Circuit City www.circuitcity.com 3.73% 5--------------------------------------------------------------------------------------------------------------------------------------------6 Overstock.com www.overstock.com 3.42% 7--------------------------------------------------------------------------------------------------------------------------------------------7 Half.com www.half.ebay.com 3.22% 6--------------------------------------------------------------------------------------------------------------------------------------------8 Yahoo! Shopping shopping.yahoo.com 3.15% 8--------------------------------------------------------------------------------------------------------------------------------------------9 Sears.com www.sears.com 2.83% 12--------------------------------------------------------------------------------------------------------------------------------------------10 TOYS 'R' US - USA www.toysrus.com 2.75% 11--------------------------------------------------------------------------------------------------------------------------------------------Note - the Hitwise Retail 100 Index does not include websites from the following categories: auctions, classifieds, subscription services, DVD and video game rental, reward point collecting and coupons. The Hitwise data is based on a custom category of 100 of the leading retail websites ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub- domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.--------------------------------------------------------------------------------------------------------------------------------------------Source: Hitwise--------------------------------------------------------------------------------------------------------------------------------------------*T Cyber Monday stats: -- Traffic to CyberMonday.com increased 55 percent on Cyber -- Traffic to CyberMonday.com increased 55 percent on Cyber Monday as compared to 2006. -- Traffic to Comparison Shopping websites increased 47 percent -- Traffic to Comparison Shopping websites increased 47 percent on Cyber Monday as compared to 2006. -- Multiple retail categories saw an increase in online traffic -- Multiple retail categories saw an increase in online traffic on Cyber Monday as compared to 2006 including:-0-*T -- Appliances and Electronics - 47 percent -- Video and Games - 40 percent -- Apparel and Accessories - 22 percent -- Toys and Hobbies - 16 percent*T Online Holiday Shopping Update: -- The Hitwise U.S. Retail 100 Index chart shows that visits to -- The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were up 43 percent for the week ending Nov. 24, 2007 versus last week (Nov. 17, 2007). U.S. traffic is up 15 percent compared to the same week last year (Nov. 25, 2006). -- Walmart.com took over the top spot as most visited website -- Walmart.com took over the top spot as most visited website within the Index last week, receiving 11 percent of U.S. visits. Amazon.com received the second-most visits with nine percent. CircuitCity.com was again the biggest gainer for the week, as their website traffic increased 94 percent compared to the previous week. -- The Nintendo Wii and iPod were again the most popular product -- The Nintendo Wii and iPod were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Nov. 24, 2007. The terms "wii", "nintendo wii" and "ipod" were the top three product searches. The Microsoft Zune made its debut among the top 10 searches this past week, coming as the fifth most searched for product.-0-*THitwise U.S. Retail Index Top 20 Websites--------------------------------------------------------------------------------------------------------------------------------------------Ranking By Market Share of U.S. Visits for Week Ending Nov. 24, 2007--------------------------------------------------------------------------------------------------------------------------------------------Rank Name Domain Market Share % Change--------------------------------------------------------------------------------------------------------------------------------------------1 Wal-Mart www.walmart.com 10.90% 51%--------------------------------------------------------------------------------------------------------------------------------------------2 Amazon.com www.amazon.com 9.42% -15%--------------------------------------------------------------------------------------------------------------------------------------------3 Target www.target.com 5.64% 16%--------------------------------------------------------------------------------------------------------------------------------------------4 BestBuy www.bestbuy.com 5.62% 93%--------------------------------------------------------------------------------------------------------------------------------------------5 Circuit City www.circuitcity.com 4.53% 94%--------------------------------------------------------------------------------------------------------------------------------------------6 Half.com www.half.ebay.com 3.25% -19%--------------------------------------------------------------------------------------------------------------------------------------------7 Yahoo! Shopping shopping.yahoo.com 3.00% -14%--------------------------------------------------------------------------------------------------------------------------------------------8 Sears.com www.sears.com 2.85% 32%--------------------------------------------------------------------------------------------------------------------------------------------9 TOYS 'R' US - USA www.toysrus.com 2.66% 15%--------------------------------------------------------------------------------------------------------------------------------------------10 Overstock.com www.overstock.com 2.45% 3%--------------------------------------------------------------------------------------------------------------------------------------------11 JC Penney www.jcpenney.com 2.35% -5%--------------------------------------------------------------------------------------------------------------------------------------------12 BizRate www.bizrate.com 2.12% -10%--------------------------------------------------------------------------------------------------------------------------------------------13 Kmart.com www.kmart.com 1.89% 85%--------------------------------------------------------------------------------------------------------------------------------------------14 Shopzilla www.shopzilla.com 1.71% -18%--------------------------------------------------------------------------------------------------------------------------------------------15 Dell USA www.dell.com 1.54% -19%--------------------------------------------------------------------------------------------------------------------------------------------16 QVC.com www.qvc.com 1.47% -29%--------------------------------------------------------------------------------------------------------------------------------------------17 Kohls.com www.kohls.com 1.42% 2%--------------------------------------------------------------------------------------------------------------------------------------------18 Smarter.com www.smarter.com 1.31% -35%--------------------------------------------------------------------------------------------------------------------------------------------19 Macy*s www.macys.com 1.22% -4%--------------------------------------------------------------------------------------------------------------------------------------------20 Lowe's www.lowes.com 1.17% -9%--------------------------------------------------------------------------------------------------------------------------------------------Note - The Hitwise Retail 100 Index does not include websites from the following categories - auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment - music download, DVD and video game rental from the Hitwise sample of 10 million US Internet users.--------------------------------------------------------------------------------------------------------------------------------------------Source: Hitwise--------------------------------------------------------------------------------------------------------------------------------------------*T-0-*T Top U.S. Search Terms Driving Traffic to Shopping & Classifieds Category-------------------------------------------------------------------------------------------------------------------------------------------- For the week ending November 24, 2007-------------------------------------------------------------------------------------------------------------------------------------------- Top Brand Searches Top Product Searches-------------------------------------------------------------------------------------------------------------------------------------------- ebay wii-------------------------------------------------------------------------------------------------------------------------------------------- craigslist nintendo wii-------------------------------------------------------------------------------------------------------------------------------------------- walmart ipod-------------------------------------------------------------------------------------------------------------------------------------------- best buy ugg boots-------------------------------------------------------------------------------------------------------------------------------------------- circuit city zune-------------------------------------------------------------------------------------------------------------------------------------------- target gps-------------------------------------------------------------------------------------------------------------------------------------------- walmart.com xbox 360-------------------------------------------------------------------------------------------------------------------------------------------- sears wii console-------------------------------------------------------------------------------------------------------------------------------------------- ebay.com nintendo ds-------------------------------------------------------------------------------------------------------------------------------------------- amazon uggs--------------------------------------------------------------------------------------------------------------------------------------------Source: Hitwise--------------------------------------------------------------------------------------------------------------------------------------------*T About Hitwise Hitwise is the leading online competitive intelligence service.Only Hitwise provides its 1,400 clients around the world with dailyinsights on how their customers interact with a broad range ofcompetitive websites, and how their competitors use different tacticsto attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approachto Internet measurement. Through relationships with ISPs around theworld, Hitwise's patented methodology anonymously captures the onlineusage, search and conversion behavior of 25 million Internetusers. This unprecedented volume of Internet usage data is seamlesslyintegrated into an easy to use, web-based service, designed to helpmarketers better plan, implement and report on a range of onlinemarketing programs. Hitwise, a subsidiary of Experian (FTS: EXPN)www.experiangroup.com operates in the United States, United Kingdom,Australia, New Zealand, Hong Kong and Singapore. More informationabout Hitwise is available at www.hitwise.com. For up to date analysis of online trends, please visit the HitwiseIntelligence-Analyst Weblogs at http://weblogs.hitwise.com and theHitwise Data Center at www.hitwise.com/datacenter.HitwiseMatt Tatham, 1-212-380-2939Copyright Business Wire 2007