Teva Signs Five-Year Title Sponsorship Deal with the Mountain Games

SoBe, Bear Naked and Pabst Blue Ribbon Join As New Sponsors to
2008 Mountain Games(TM)
VAIL, Colo.--(Business Wire)--
Mountain Games(TM), the largest outdoor adventure sports festival,
announced today that Teva(R) (a division of Deckers Outdoor
Corporation, NASDAQ: DECK) has signed a five-year title sponsorship
deal. Teva, which has been a key partner in the first six years of the
Mountain Games, has renewed its commitment to the games through 2012.
SoBe, Bear Naked Trail Mix and Pabst Blue Ribbon have also joined to
sponsor the 2008 Mountain Games.

Celebrating seven years, the Teva Mountain Games will take place
from June 5 - 8 in Vail, Colorado. The environmentally friendly,
motorless outdoor sporting event will host 2,500 professional and
amateur outdoor athletes from all over the world. These athletes will
converge upon the mountains and rivers to compete in seven sports and
21 disciplines for over $100,000 in prize money. This year's
disciplines include kayaking, rafting, mountain biking, road cycling,
World Cup and amateur climbing, paragliding, fly-fishing, trail
running, diving dogs and multi-sport racing. An estimated 1.4 million
people will tune into the Teva Mountain Games on its national
television and on-line broadcast.

"The Teva Mountain Games continues to provide an authentic
platform for both amateur and professional athletes to compete
alongside each other," said Joel Heath, President of Untraditional
Marketing, owners and operators of the Teva Mountain Games. "This
long-term alliance with Teva ensures the success of this iconic
adventure event for years to come. I look forward to what we will do
together in the next half of our decade together."

In addition to the adventure sports, the Mountain Games features a
lunar scene which highlights night time activities, concerts in the
Mud Village, Mountain Click - an adventure photography competition,
Green Light District(TM), an adventure film school with Serac Films,
and the Teva Mountain Ball.

"Teva is committed to remaining the title sponsor of the Mountain
Games, the largest outdoor multi-sport competition in the nation, and
we will continue to showcase our brand in action at this venue," Said
Pete Worley, Teva Brand President. "From the mountain lifestyle to the
heat of performance, the Teva Mountain Games brings authenticity,
excitement and connection to our core consumers."

Teva Mountain Games' sponsors include Teva, SoBe, Outside
Magazine, Pabst Blue Ribbon, GNC, Bear Naked, Powersox, the Town of
Vail, Climbing Magazine and Canoe and Kayak Magazine.

ABOUT TEVA MOUNTAIN GAMES

Teva Mountain Games is owned and operated by Untraditional
Marketing, inc, the leader in event and partnership activation for the
world's great adventure brands. Untraditional Marketing (UM) is
headquartered out of Vail, Colorado.

ABOUT TEVA

Founded in the early 1980's by a Colorado River guide, Teva
pioneered the sport sandal category. For over 20 years on the river,
in the canyons, and across the trails of the great outdoors athletes
and enthusiasts have traveled the globe comfortably and confidently in
Teva footwear.

Giant Noise
Elaine Garza, 512-382-9017
elaine@giantnoise.com

Copyright Business Wire 2008