HORTON HEARS YOU Hometown Challenge - WHO Will Win?

Tue Feb 19, 2008 9:30pm EST
 
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DR. SEUSS' HORTON HEARS A WHO! and 20th Century Fox Invite
  Prospective "Who-Villes" across the USA to Proclaim - As Loudly as
                       They Can - "WE ARE HERE!"

     Loudest Gatherings to Qualify for Special Hometown Screenings
--(Business Wire)--
Twentieth Century Fox:

   WHO:

   Twentieth Century Fox invites prospective "Who-Villes" across the
USA.

   WHAT:

   Shout it out! Fox and its animated event movie DR. SEUSS' HORTON
HEARS A WHO! starring Jim Carrey, Steve Carell and Carol Burnett,
challenge communities across the USA to raise their voices in one
designated area and proclaim "We Are Here!" -- just as Who-ville's
Whos do in the film's thrilling climax. We'll be listening for the
loudest gatherings in each community.

   20th Century Fox's website, www.hortonmovie.com/hometownchallenge,
will host the registration form, on which entrants must provide
contact information for their mayor to designated community official.
Each office of the mayor (or designated official) must confirm their
community's participation for eligibility.

   WHERE:

   Your hometown! The loudest "Who-ville" will win a special hometown
screening of DR. SEUSS' HORTON HEARS A WHO!

   WHEN:

   February 27, 6 p.m. EST: Registration closes. Entrants must be
registered online at www.hortonmovie.com/hometownchallenge, providing
complete contact information for their city's mayor.

   March 4: Mayor's (or appropriate official's) office from each
entering community confirms participation.

   March 9: "We Are Here!"/ DR. SEUSS' HORTON HEARS A WHO! event
takes place across the USA. Decibel levels will be measured by special
sound meters at each city's gathering.

   March 12: USAToday.com / USA Today, The Nation's Newspaper will
announce the winner on their website and in the paper.

   March 13: Special screening in winning community.

   WHY:

   A "who's who" of comedy, led by Jim Carrey and Steve Carell, bring
to life DR. SEUSS' beloved HORTON HEARS A WHO! An imaginative elephant
named Horton (Carrey) hears a faint cry for help coming from a tiny
speck of dust floating through the air. Although Horton doesn't know
it yet, that speck houses an entire city named Who-ville, inhabited by
the microscopic Whos, led by the Mayor (Carell). Despite being
ridiculed and threatened by his neighbors who think he has lost his
mind, Horton is determined to save the particle...because "a person's
a person no matter how small."

20th Century Fox
Jennifer Lopez, 310-369-3380
Jennifer.lopez@fox.com

Copyright Business Wire 2008

 

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