Video: Zagat 2010 NYC Restaurant Survey Reveals Downsides & Upsides of Dining
in the New Economy
The Downsides: NYers are Dining Out Less and Cutting Back on Spending
NEW YORK, Oct. 7 /PRNewswire/ -- The results of Zagat's 2010 New York City
Restaurant survey, released today on ZAGAT.com (and at ZagatBuzz on Twitter)
and covering more than 2,000 eateries across the five boroughs, offer a
detailed picture of how the past year's financial turmoil has affected the
city's dining scene.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091007/NY88586 )
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/zagat/40463/
The Bad News: Based on feedback from 38,868 avid local diners, the survey
shows a dramatic drop in dining out, with surveyors eating out an average of
3.0 times per week, down from 3.3 to 3.4 times per week during the four prior
years. And when they do eat out, they're changing their approach: 43% are
being more attentive to prices; 41% are eating at less expensive places; 21%
are skipping appetizers and/or dessert; and 19% are cutting back on alcohol.
Adding to the industry's woes is the fact that corporate entertaining has
largely evaporated. Only 22% of New Yorkers claim their dining habits have
been unaffected by the weak economy.
"There's no doubt that the recession seriously affected the New York
restaurant industry," said Tim Zagat, CEO and Co-Founder of Zagat Survey. "Yet
the survey also illustrates that the picture is far more nuanced than many
reports suggest. It may come as a surprise, but the number of restaurant
openings this year still exceeded the number of closings. Also, there's a
silver lining: restaurateurs are responding by offering better value and
service."
The Good News: From the customer's point of view, there are upsides to the
downturn: 56% of surveyors report finding better deals; 37% say it's easier to
land a table; 38% feel "more appreciated"; and 18% are eating more
healthfully, probably as a result of cutting back on all those desserts and
drinks. As further evidence of satisfaction, when rating the city's overall
dining scene on Zagat's signature 30-point scale, surveyors awarded a 15 to
Table Availability (up from 13 over the past four years) and a 16 to
Hospitality (up from 15). Still, while 22% of surveyors may sense some
improvement in service, overall it continues to be a sore spot with 60% citing
poor service as the No. 1 restaurant complaint. On the other hand, complaints
about noise, crowding and prices dropped, perhaps due to the presence of fewer
diners and better deals.
Newcomers: The economy notwithstanding, this year's survey shows 157 notable
openings vs. 102 closings (compared to 119 vs. 88 last year). Top Newcomer
honors go to Marea, serving up "inventive" Italian takes on seafood to a
fashionable full house in luxe Central Park South digs. Following close behind
are Porchetta, Buttermilk Channel, Txikito and Char No. 4. Also, SHO Shaun
Hergatt, a "superb" Asian-accented French debuted in the Financial District
and several big-name chefs added to their empires, with many offering
innovative concepts and more affordable fare, as in Daniel Boulud's DBGB,
Terry Brennan's Bar Artisanal, David Chang's Momofuku Bakery and Michael
Psilakis' Gus & Gabriel.
Plugged-In: Technology continues to revolutionize dining out. According to the
survey, 31% of diners say they typically make reservations online (up from 17%
two years ago) and 79% report visiting a restaurant's website before eating
there. Avid diners have also taken to the Twitter-verse to track the
ever-growing armada of gourmet food trucks. ZAGAT.com offers easy access to
online reservations and websites and lets diners vote year-round on the
restaurants (and now food trucks) they've sampled.
Scenes: On the heels of the Waverly Inn comes Monkey Bar, Graydon Carter's
celeb-infused revamp of a Midtown classic, where reservations can only be
requested by e-mail, unless you're a "F.O.G. -- friend of Graydon." But most
of the hot-spot action was Downtown: Greenwich Village welcomed Keith
McNally's rejiggered Minetta Tavern, with its "swiveling-head" scene, as well
as the "hipper-than-thou eatery" Hotel Griffou. And the Meatpacking District
got a new surge of life thanks to the opening of the High Line and the
Standard Hotel, known for its upstairs exhibitionism as well as its
"happening" fashionista magnet, the Standard Grill.
Winners: Showing that top-of-the-line dining is still going strong, chef Eric
Ripert's Le Bernardin wins for Top Food, with surveyors lauding this
"world-class restaurant" as consistently "wonderful" and "civilized." Asiate
takes honors for Top Decor with "gorgeous" views of Central Park, and the Time
Warner Center's Per Se ranks as No. 1 for its "sublime" service. Danny Meyer's
perennial favorite Gramercy Tavern claims the Most Popular title.
Reinventions: It was a tumultuous year for some of NYC's most storied
restaurants. On the plus side, the aforementioned Minetta Tavern and Monkey
Bar were reborn as instant hits. And a trio of modern classics -- Aureole,
Oceana and San Domenico (now known as SD26) -- reinvented themselves by moving
to splashy new digs. Tavern on the Green got a new owner and the Oak Room came
back after a three-year renovation. However, the fabled Cafe des Artistes and
the Rainbow Room closed, their futures uncertain.
Cuisine Watch: Pizza was hot, with an ambitious lineup of newcomers including
Co., Emporio, Keste, San Marzano, Spunto and Veloce. Bahn mi was the sandwich
du jour, turning up at An Choi, Baoguette and the ever-expanding Boi chain.
And seafood made an unexpectedly strong showing, with the arrivals of Butcher
Bay, Fishtail, Flex Mussels, Fulton, Harbour and, of course, Marea.
Economics: The average cost of a meal in New York City this year is $41.81 --
up 2.5% over last year. (If you think that's steep, just be glad you don't
live in London, where meals average $65.63, or Paris, at $78.82, or Tokyo, at
$93.33) Fortunately, options abound for budget-conscious New York diners. The
survey includes 618 restaurants in New York with an average dinner cost of
less than $30, and 398 restaurants coming in under $25. Lunch tabs average 25%
to 30% less. Best Buys ranging from Alice's Tea Cup to Zaytoons can all be
found on ZAGAT.com. Best of all, many of the city's finer restaurants, such as
Artisanal, Jean Georges and the 21 Club, are sticking to their Restaurant Week
menu prices. As for tipping, NYC surveyors report leaving 19.0%, a fraction
below the 19.1% national average.
Other Findings: Environmental and health issues continue to be a concern: 65%
say that eating "green" food is important; 68% care about having
low-fat/low-carb/heart-healthy options on menus; and a resounding 83% are in
favor of requiring restaurants to conspicuously post Health Department
inspection letter grades.
The Survey in Detail: Ratings and reviews of New York City Restaurants are
available in a full range of formats: ZAGAT.com, ZAGAT.mobi (for web-enabled
mobile devices), ZAGAT TO GO for iPhone and smartphones and ZAGAT nru for
Android. The 2010 New York City Restaurants guidebook ($15.95) was edited by
Curt Gathje, Carol Diuguid and Larry Cohn and is on sale at all major
bookstores or online at ZAGAT.com. For information about the survey and to
find additional statistics, please visit http://www.zagat.com/presscenter. And
remember to connect with Zagat via Facebook and Twitter!
About Zagat Survey, LLC
Known as the "burgundy bible," Zagat Survey is the world's most trusted source
for information about where to eat, drink, stay and play around the globe, and
as such has become a symbol of quality. Zagat Survey rates and reviews
airlines, restaurants, hotels, nightlife, movies, music, golf, resorts,
shopping, spas and a range of other entertainment categories in more than 100
countries. It has been lauded as the "most up-to-date, comprehensive and
reliable guides ever published" and as "a necessity second only to a valid
credit card." Zagat content is available in print, on the web, on the mobile
web, iPhone, BlackBerry and on TV. For more information, visit ZAGAT.com.
SOURCE Zagat Survey
Tiffany Barbalato, +1-212-404-6416, or tbarbalato@zagat.com, Nicholas
Sampogna, +1-212-404-6417, or nsampogna@zagat.com, both of Zagat Survey
