SanDisk Expands Market Presence in India to Better Capture Fast-Growing Mobile Phone...

SanDisk Expands Market Presence in India to Better Capture Fast-Growing Mobile Phone and Consumer Electronics Markets

Exponential Growth of Mobile Phone Users Intensifies Need for
Flash Memory Solutions; SanDisk Increases Existing Presence to Meet
Growing Demand
NEW DELHI--(Business Wire)--
SanDisk Corporation (NASDAQ:SNDK), today announced plans to
increase market presence and diversify product offerings in India.
SanDisk's expansion plans reflect the country's growing demand for
flash memory cards that are used in mobile phones, digital cameras,
and digital music players, as well as new markets, such as digital
camcorders and Solid State Drives (SSDs), which replace hard drives in
notebook computers. The company is the market share leader for flash
memory cards and is capitalizing on its advanced Design Center in
Bangalore and local distributor relationships to increase product
offerings and brand awareness.

"India is a key part of SanDisk's global growth strategy," said
Sanjay Mehrotra, co-founder, President and Chief Operating Officer of
SanDisk Corporation. "The country's solid economic and infrastructure
growth creates tremendous market opportunity for SanDisk and we are
expanding our retail presence and broadening our product portfolio. In
addition, we are leveraging the advanced NAND flash memory design work
of our SanDisk India Device Design Center to develop innovative flash
technologies for India's increasingly digitally-savvy population."

SanDisk offers a broad range of flash memory-based products, with
the mobile phone market representing the largest application segment
for cards. This market is expanding as more consumers gravitate toward
phones that can play music, take high-resolution photos, access the
Internet and play/record video. India is one of the fastest-growing
mobile phone markets(1) and is currently identified as the third
largest mobile market in the world. As of January 2008, there were
242.4 million mobile phone users, a 55% growth index from the previous
year(2).

Aarti Gahlaut, Assistant Manager, Peripherals Research, IDC India
confirms this market trajectory, stating "Our latest data shows a
significant expansion in the memory card market in Q4 2007 with a 24%
increase over the previous quarter. Demand for memory cards has been
on the rise in India with consumers using them primarily in mobile
phones as well as in other portable devices, including digital
cameras. SanDisk, as the flash storage card market share leader for
mobile phones and digital cameras, is well-positioned to lead this
market and provide flash memory solutions that accommodate the
increasing demands of the Indian consumer base."

To accomplish this expansion plan, SanDisk is partnering with
Indian distributors Ingram Micro and Rashi Peripherals Pvt. Ltd. In
addition, the company is leveraging its Bangalore-based SanDisk India
Device Design Center, where the engineering teams do research and
design to develop the NAND flash memory technology that is the key
component of all SanDisk products. The regional office has been in
operation since June 2006.

Manisha Sood, Country Manager, Sales and Marketing, for SanDisk's
Sales Office in New Delhi, said, "We are working closely with our
distributors to deliver the SanDisk memory cards, music players, flash
drives and other key products that are in high demand by local
consumers. In addition, we are embarking on an integrated marketing
campaign to build the brand through a platform that leverages print
advertising and point of sales materials to build visibility among
retailers and educate the retail channel and consumers. We have very
high expectations for our efforts."

SanDisk key retail product lines include:

-- Mobile Cards - The SanDisk mobile family features the
fingernail-sized microSD(TM) and microSDHC(TM) cards, and the
Memory Stick Micro(TM) (M2). With capacities of 1, 2, 4 and
8-gigabytes (GB)(3), the microSD, microSDHC and Memory Stick
Micro (M2) cards are ideal for storing large quantities of
music, photos and video. An 8GB card is able to store a
combination of 1,000 songs(4), 1,200 photos(5) and 21 hours of
video(6).

-- Digital Camera Cards - SanDisk offers a complete line of cards
in industry-standard formats that match the wide range of
digital cameras in use today. There are a variety of cards for
digital cameras--ranging from Point & Shoot to high-end
digital SLRs. These include the SanDisk Ultra(R) II and
SanDisk Extreme(R) III lines that are geared for digital
photography. SanDisk cards are also used in camcorders,
handheld and laptop computers, mobile phones, video game
consoles, audio/video players and GPS navigation devices.

-- Flash drives - SanDisk is a market leader in USB flash drives
with its Cruzer line. Flash drives are a fast and convenient
way to store and transfer any kind of file--work documents,
digital pictures, video and digital music. The Cruzer(R) line
of USB flash drives includes the stylish Cruzer(R)
Contour(TM), the rugged Cruzer(R) Titanium and the affordable
Cruzer(R) Micro.

-- Sansa(R) Players - SanDisk's Sansa audio/video line offers
consumers highly affordable, yet fun and fashionable music
players loaded with appealing extra features. The Sansa
product family includes the stylish and versatile Sansa(R)
Fuze(TM), the tiny Sansa(R) Clip with big sound and
video-centric Sansa(R) View. Other products include the
kid-friendly(7) Sansa(R) Shaker(TM) and the popular Sansa(R)
e200.

SanDisk Corporation, the inventor and world's largest supplier of
flash storage cards, is a global leader in flash memory -- from
research, manufacturing and product design to consumer branding and
retail distribution. SanDisk's product portfolio includes flash memory
cards for mobile phones, digital cameras and camcorders; digital
audio/video players; USB flash drives for consumers and the
enterprise; embedded memory for mobile devices; and solid state drives
for computers. SanDisk (www.sandisk.com/corporate) is a Silicon
Valley-based S&P 500 company, with more than half its sales outside
the United States.

SanDisk's product and executive images can be downloaded from
here

SanDisk, the SanDisk logo, Cruzer, SanDisk Extreme, SanDisk Ultra
and Sansa are trademarks of SanDisk Corporation, registered in the
United States and other countries. Cruzer Titanium, Sansa Fuze and
Sansa Shaker are trademarks of SanDisk Corporation. The microSD and
microSDHC marks and logos are trademarks. Memory Stick Micro (M2) is a
trademark of Sony Corporation. Other brand names mentioned herein are
for identification purposes only and may be the trademarks of their
respective holder (s).

This press release contains certain forward-looking statements,
including expectations for new product introductions, applications,
markets, and customers that are based on our current expectations and
involve numerous risks and uncertainties that may cause these
forward-looking statements to be inaccurate. Risks that may cause
these forward-looking statements to be inaccurate include among
others: market demand for our products may grow more slowly than our
expectations, there may be a slower adoption rate for products in new
markets that we are targeting, and the other risks detailed from
time-to-time in our Securities and Exchange Commission filings and
reports, including, but not limited to, Form 10-K and our quarterly
reports on Form 10-Q. We do not intend to update the information
contained in this press release.

(1) Telecom Regulatory Authority of India, press release no. 89
/2006

(2) Reuters, Feb. 23, 2008

(3) 1 gigabyte (GB) = 1 billion bytes. Some capacity is not
available for data storage.

(4) Approximation based on 4 minute songs at 128 kbps MP3

(5) Approximation based on 2MP camera. Actual number of photos may
vary based on phone model, resolution and compression

(6) Approximation for MPEG-4 video at 384 kbps. Actual time may
vary based on resolution and compression.

(7) For ages 8+. Not intended for children young than 8 years old.

SanDisk Corporation
Mike Wong, +1-408-801-1240
mwong@sandisk.com
or
Text 100 India
Joshy Mathews, 8025548808
joshym@text100.co.in

Copyright Business Wire 2008