Fathead(R) Produces The Hockey Holy Grail

NHL(R) Fans Can Now Own the Most Coveted of Trophies, The Stanley
Cup(TM)
LIVONIA, Mich.--(Business Wire)--
Fathead(R), the number one brand in sports and entertainment wall
graphics and the best-known for its official life-size images of
NHL(R) athletes and logos, is proud to announce the production of the
first-ever championship trophy wall graphic, The Stanley Cup(TM). The
Stanley Cup(TM) is the oldest professional sports trophy in North
America and for years NHL(R) fans have always desired to have The Cup
hoisted by their team to proclaim them as the year's ultimate
champions. Now, they'll be able to raise the Stanley Cup(TM) in the
comfort of their living room - and give it a place of honor on the
wall.

"Traditionally, it is a privilege for each NHL player who wins the
Stanley Cup Championship to spend an adventurous day with the cup,"
says Brock Weatherup, Fathead CEO. "Now, fans have the opportunity to
display this cherished symbol for all to see every single day. The
Stanley Cup(TM) Fathead pays homage to absolute greatness on the ice
and the passion that drives players and fans alike to seek the
ultimate GOAL!"

"The Stanley Cup is widely regarded as the most recognizable
trophy in all of sports," said Dave McCarthy, NHL Senior Director
Consumer Products Marketing. "Making a Stanley Cup Fathead available
not only pays tribute to the crown jewel of the NHL season, but allows
fans to engage in the magic that is the Stanley Cup Playoffs."

Real.Big. Fathead(R) is the high def, life-size vinyl wall-graphic
with a special adhesive backing that allows it to be moved from wall
to wall, making them perfect for decorating a bedroom, office or
entertainment area. NHL Real.Big. Fathead(R)images can be purchased by
visiting the company's website, http://www.fathead.com where over 450+
of the best sports and entertainment stars can be found and at select
retailers across the country, or by calling (877)-FATHEAD.

About Fathead LLC: The Livonia, Mich-based company, whose products
include Real.Big. Fathead(R), maintains license agreements with the
NFL and PLAYERS INC., Disney Consumer Products, Inc., Collegiate
Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA,
NASCAR, NBA Entertainment, MLS, Action Sports, NHL and NHLPA, Dallas
Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film
Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc.,
Columbia Pictures Industries, Inc., and WMG.

NHL is a registered trademark and the word mark Stanley Cup is a
trademark of the National Hockey League. All Rights Reserved.

Fathead
Brian Stevenson, 734-386-5911
brianstevenson@fathead.com
or
Megan Tarsha, 734-386-5924
megantarsha@fathead.com

Copyright Business Wire 2008