Adobe and Salesforce.com Form Strategic Alliance to Advance Application Development in the Cloud

Adobe and Salesforce.com Form Strategic Alliance to Advance Application
Development in the Cloud
New Adobe Flash Builder for Force.com Increases Developer Productivity for
Creating Rich Internet Applications in the Cloud

SAN FRANCISCO, Oct. 26 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM),
the enterprise cloud computing company, and Adobe Systems Incorporated (NYSE:
ADBE), today announced the availability of a new offering that unites the
power of the Force.com platform with the richness and ubiquity of the Adobe®
Flash® Platform to enable a new generation of cloud-based rich Internet
applications (RIAs). The new offering, Adobe® Flash® Builder(TM) for
Force.com, integrates the two platforms to bring the richness of the consumer
Web to enterprise cloud applications to enable a significantly improved level
of developer productivity.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

"Adobe and salesforce.com share a common vision for accelerating developer
success with cloud computing," said Ariel Kelman, vice president, platform
product marketing, salesforce.com. "Bringing together Adobe Flash Platform and
Force.com will enable the creation of exciting new kinds of business
applications that run in the cloud and are as compelling and easy to use as
the best of the consumer Web."

"This strategic partnership with salesforce.com has opened up a significant
opportunity to tightly integrate our platforms for the development and
delivery of rich, highly productive business applications that can be quickly
deployed in the cloud, adapted and scaled as the business changes and grows,"
said David Wadhwani, general manager and vice president of the Platform
Business Unit at Adobe.

Adobe Flash Builder for Force.com is a jointly developed integrated
development environment (IDE) that provides a single, powerful tool for
building cloud-based RIAs, which can easily be deployed to end users through
the browser using the Adobe Flash® Player or directly to the desktop via Adobe
AIR®. This tight integration enables client-side data management and
synchronization between cloud and client, simplifying the development of
applications that seamlessly run online or offline across operating systems
and devices, while taking full advantage of the proven scalability, security
and reliability of the Force.com platform. Developers can use Adobe Flash
Builder for Force.com to extend or enhance existing Salesforce CRM
implementations and custom-built Force.com applications, or build entirely new
applications to provide customized user experiences for any business need.

Adobe Flash Builder for Force.com - Empowering Developers from Cloud to Client
Developers can use Adobe Flash Builder for Force.com to build applications
that work the way people work:
-- Add intuitive, interactive user interface (UI) features, such as drag
and drop, to shorten application learning curves, increase user
acceptance, improve productivity and reduce help-desk support calls.
-- Incorporate advanced data visualizations, such as charts and
dashboards,
for better decision support.
-- Turn multi-step business process applications into a one-screen
experience that increases usability and efficiency.

-- Provide light-weight client-side integration to unify user experiences
across systems inside and outside the firewall into a single
application
for better business visibility.

The solution also gives developers flexibility to scale their applications to
fit a variety of business needs by:
-- Building new applications supporting both browser and desktop
deployment
scenarios.
-- Creating new application components that are tailored to specific job
functions or business use cases and integrated into existing
applications.

-- Adding rich UI elements to existing Salesforce CRM or Force.com
applications.

Adobe Flash Builder for Force.com includes:
-- Professional Eclipse®-based IDE, unifying Adobe Flash Builder and the
Force.com IDE into a common, highly productive environment for
building
a variety of Force.com applications.
-- Code-editor, design-view, browser and cross platform compatibility.
-- User interface capabilities with more than 100 easily customized,
reusable components, including access to motion graphics, drag and
drop
capabilities and more.
-- Data visualizations including built-in interactive charting and
animation components capable of processing large data sets.

-- Pre-built integration with Adobe LiveCycle® Data Services for
client-side data management and synchronization services,
automatically
synchronizing data between the Force.com database and an Adobe AIR
secure local data store on the client, allowing developers to build
apps
that seamlessly span connected and disconnected environments.

Pricing and Availability
The developer preview of Adobe Flash Builder for Force.com is now available on
the salesforce.com developer web site at
http://developer.force.com/flashbuilder. Expected final delivery is currently
scheduled for the first half of 2010.

Comments on the News
"Bringing together Adobe Flash technology and Force.com has completely changed
the speed at which we can deliver great user interfaces for our clients'
business applications," said John Barnes, CTO, Model Metrics. "Our customers
have been thrilled with the ease of use, and the ability to continue working
whether connected or not."

Additional Resources
-- A video demo of Flash Builder for Force.com is available at
http://developer.force.com/flashbuilder.

Force.com - the Industry's Leading Enterprise Cloud Computing Platform:
-- Force.com is salesforce.com's enterprise cloud computing platform
(http://www.salesforce.com/platform/cloud-platform/).
-- Force.com provides everything companies need to quickly build and
deliver business applications in the cloud, including a cloud
database,
powerful analytics, real-time workflow and approvals, programmable
cloud
logic, integration, mobile deployment, programmable user interface and
Web site capabilities.
-- Customers and partners have built more than 120,000 custom
applications
on Force.com to run their businesses, including, supply chain
management, compliance tracking, brand management, accounts
receivable,
claims processing, time-off applications and much more.

-- Force.com enables companies to build and deliver applications 5 times
faster, at about 1/2 the cost of traditional client/server software
platforms.

About salesforce.com
Salesforce.com is the enterprise cloud computing company. The company's
portfolio of Salesforce CRM applications, available at
http://www.salesforce.com/crm/, has revolutionized the ways that companies
collaborate and communicate with their customers across sales, marketing and
service. The company's Force.com platform
(http://www.salesforce.com/platform/) helps customers, partners and developers
to quickly build powerful business applications to run every part of the
enterprise in the cloud. Based on salesforce.com's (http://salesforce.com)
real-time, multitenant architecture, Salesforce CRM and Force.com offer the
fastest path to customer success with cloud computing.

As of July 31, 2009, salesforce.com manages customer information for
approximately 63,200 customers including Allianz Commercial, Dell, Dow Jones
Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases or
public statements are not currently available and may not be delivered on time
or at all. Customers who purchase salesforce.com applications should make
their purchase decisions based upon features that are currently available.
Salesforce.com has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".
For more information please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.

About Adobe Flash Platform
The Adobe Flash Platform is the leading Web design and development platform
for creating expressive applications, content, and video that run consistently
across operating systems and devices and reach over 98% of internet-enabled
desktops. Flash Player 10 was installed on more than 93 percent of computers
in just the first ten months since its release. According to comScore Media
Metrix, approximately 75 percent of online videos viewed worldwide are
delivered using Adobe Flash technology, making it the number one format for
video on the Web. Seven out of the top ten ISVs develop applications with the
Adobe Flash Platform. For more information visit www.adobe.com/flashplatform.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com.

Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and
the "no software" logo are registered trademarks of salesforce.com, inc., and
salesforce.com owns other registered and unregistered trademarks. Adobe, AIR,
Flash, Flash Builder and LiveCycle are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. Other names used herein may be trademarks of their respective
owners.

SOURCE salesforce.com

Gordon Evans of salesforce.com, +1-415-536-7608, gevans@salesforce.com; or
Marissa Lee of Adobe, +1-415-832-5378, marlee@adobe.com