Noel Irwin Hentschel Kicks-off Olivia Newton-John's 'Great Walk to Beijing 2008'

BEVERLY HILLS, Calif.--(Business Wire)--
AmericanTours International's CEO Noel Irwin Hentschel announced
Thursday(3) she will hold a "Friendship Kick-off" celebration for
Olivia Newton-John's "Great Walk to Beijing 2008" on Sunday, April 6
at Noel's Beijing residence. The event will launch the team effort of
international celebrities and cancer survivors led by entertainer and
UN Goodwill Ambassador Olivia Newton-John on their 21-day million-step
walk on the Great Wall of China to help fight cancer.

"Olivia's vision to unite the world in this common cause by
choosing to walk the Great Wall of China, one of the world's most
inspiring tourism destinations, will showcase the endurance and
teamwork it takes to beat cancer," Hentschel stated.

The VIP guest list of supporters for this cause includes
high-ranking Chinese government officials, US and Australian
diplomats, Olympians, international business leaders and celebrities
from the United States, Australia and the United Kingdom.

Co-sponsors of the "Friendship Kick-off" are AmericanTours
International, East West Bank, Air China and the St. Louis Rams
Football Club, whose late owner Georgia Frontiere, a victim of breast
cancer, herself, recently passed away. A Rams' football, autographed
by the team's players, will be passed to Olivia who will carry the
ball to the Great Wall of China's end zone.

Sharing a passion for women's health and development and a burning
mutual desire to find a cancer cure, entrepreneurs Noel and Olivia
have been friends for nearly two decades. They began working together
when Noel established The Noel Foundation in 1989 with the goal of
building strong international relationships for commerce,
trade/tourism and other humanitarian efforts.

Noel commented: "As Olivia and all the participants face the
arduous challenge of hiking along mountain trails through expected
dust storms in the Gobi Desert leading into the historical city of
Beijing, they will be an inspiration to cancer patients around the
world."

Olivia Newton-John, perhaps best known for her starring role
opposite John Travolta in Paramount Pictures' classic hit film
"Grease," said she is looking forward to the arduous trek even though
she realizes it will be difficult and confronting.

"Like life, I fully expect there'll be many ups and downs and
unforeseen challenges," she said, "but I'll feel good about it because
it will remind me of my own wellness journey and getting beyond
cancer. And each step my team and I take will bring us closer to
realizing the very important goal of our cancer and wellness center
that we know will save lives for many."

In addition to being CEO/Chair of America's largest
inbound/outbound tourism and marketing organization, AmericanTours
International (ATI), Noel Irwin Hentschel is also travel advisor to
the U.S. Dept. of Commerce. ATI generates $3 billion into the U.S.
economy annually. Based in Los Angeles, ATI has 12 regional offices
including branches in New York, Washington DC, San Francisco, Florida,
Hawaii and Beijing.

Hanson & Schwam PR
Mike Casey, Exec. VP, 310-248-4476 (direct)
mcasey@hspr.net

Copyright Business Wire 2008