DemandTec and Winston Weber & Associates Partner to Enhance Retail and Consumer Products...

DemandTec and Winston Weber & Associates Partner to Enhance Retail and
Consumer Products Services
Retailers and consumer products manufacturers to benefit from synergies
between DemandTec software services and Winston Weber management consulting

SAN CARLOS, Calif., July 14 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq:
DMAN), a leading provider of on-demand optimization solutions for retailers
and consumer products manufacturers, today announced an alliance with Winston
Weber & Associates (WWA), a management consulting firm that specializes in the
retail and consumer products industries. The combination of DemandTec's
nextGEN software services, which provide shopper insights at the point of
decision, and WWA's category management strategy and business process
expertise are expected to help retailers and consumer products manufacturers
increase their focus on shoppers in their merchandising, marketing, and
supporting activities.

"Optimizing merchandising and marketing to attract and engage the individual
shopper has become the Holy Grail for retailers and manufacturers, and the
work DemandTec and Winston Weber & Associates are doing together can help
these companies improve their position in the marketplace," said Winston
Weber, Chairman and CEO of WWA. "Our Shopper Centric Retailing(SM)
next-generation merchandising approach is driven by insights that come from
DemandTec solutions, and the collaboration with trading partners required to
engage and satisfy shoppers is the basis of the DemandTec TradePoint Network.
Our joint resources will help drive sales and efficiencies throughout the
retail value chain."

Weber gave the keynote address entitled Shopper Centric Retailing and Trading
Partner Collaboration, a new shopper-focused operating model for retailers at
DemandTec's recent DemandBetter 2009 customer conference. At the same
conference, DemandTec unveiled its nextGEN software services that combine
category and shopper insights to provide a rich understanding of shopper
behavior and the ability to leverage those insights to make better business
decisions.

"Today's retailers and consumer products manufacturers share a common
objective to increase their focus on the shopper. DemandTec's nextGEN
software services help our customers enhance their ability to understand
shopper behavior and define appropriate merchandising and marketing
strategies," said Dan Fishback, President and CEO at DemandTec. "Winston Weber
& Associates has a proven track record in areas including strategic planning
and retailer/manufacturer alignment, category management and collaboration.
Together, we will help companies achieve competitive advantage in the
marketplace."

About Winston Weber & Associates
Founded in 1985, Winston Weber & Associates (WWA) is a valuable resource to
national and multinational consumer packaged goods manufacturers and retailers
from the US, Canada, Mexico, Latin America, Europe, Australia and Asia. WWA
has a reputation for having an unparalleled understanding of the consumer
packaged goods industry. The organization's areas of expertise include:
strategic direction, organization and business process design, customer
alignment, category management to shopper insights transformation,
marketing/merchandising, skills development, retailer operational efficiency
and shopping experience enhancement. The company is headquartered in Memphis,
Tennessee. For more information, visit http://www.winstonweber.com.

About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to
optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 195 leading retailers and consumer products
manufacturers such as , Best Buy, ConAgra Foods, Delhaize America, General
Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee,
The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint
Network(TM), DemandTec customers have collaborated online with over 2.3
million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's
expectations, hopes, plans, intentions or strategies, including statements
about the benefits of DemandTec's solutions. These forward-looking statements
involve risks and uncertainties, as well as assumptions that, if they do not
fully materialize or prove incorrect, could cause our results to differ
materially from those expressed or implied by such forward-looking statements.
The risks and uncertainties include those described in DemandTec's documents
filed with or furnished to the Securities and Exchange Commission. All
forward-looking statements in this press release are based on information
available to DemandTec as of the date hereof, and DemandTec assumes no
obligation to update these forward-looking statements.
Media Contact:
Mitch Kristofferson, DemandTec, Inc.
(650) 226-4630
mitch.kristofferson@demandtec.com

DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc.
DemandTec TradePoint Network is a trademark of DemandTec, Inc. All other
trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

media, Mitch Kristofferson, +1-650-226-4630,
mitch.kristofferson@demandtec.com, or investors, Tim Shanahan,
+1-650-226-4603, tim.shanahan@demandtec.com, both of DemandTec, Inc.