Damiani, Italy's Luxury Jewelry House Announces New Advertising Campaign With Actress...

Damiani, Italy's Luxury Jewelry House Announces New Advertising Campaign With
Actress Sharon Stone.

BEVERLY HILLS, Calif., June 19 /PRNewswire/ -- Damiani, recipient of an
unprecedented eighteen Diamond International Awards -- the "Oscars of the
Jewelry World" -- proved that Damiani is truly a girl's best friend at
tonight's press event revealing Sharon Stone, an iconic figure of Hollywood
glamour as the new face of Damiani. The campaign epitomizes female icons
throughout legend and history -- women who can be what they want and go beyond
the limits allowed. These are women who are beautiful, romantic, tender,
charming, brave, confident, courageous and full of mystery, who always feel at
ease regardless of their environment. The Damiani campaign includes images
inspired by Eve, Amelia Earhart, and today's modern woman, who is unique and
as strong as the 'every' woman. The new advertising campaign of Damiani,
featuring Sharon Stone was revealed tonight at the new Damiani boutique on
Rodeo Drive. Silvia Damiani, third generation family member and long time
personal friend of Sharon Stone, introduced the campaign at a press event
which was attended by the international press and selected guests. The
presentation of the campaign was a highly anticipated moment as the images of
Sharon Stone were revealed simultaneously on large plasma screens.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080619/LATH016A-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20080619/LATH016A-b)
(Photo: http://www.newscom.com/cgi-bin/prnh/20080619/LATH016A-c)
Damiani campaigns have always featured women with strong personalities and
natural beauty. This is a unique campaign, one of great impact as Sharon Stone
perfectly interprets the house's style in this campaign -- her beauty is
accented by her wearing jewels from Damiani's most important collections.
Renowned photographer Solve Sundsbo who shot the campaign on March 20th in Los
Angeles, succeeded masterfully in capturing the essence of Sharon Stone as
well as the brilliance and elegance of Damiani's jewels.
Damiani: ..... a girl's best friend.

CONTACT:

Mary Hall Ross
The Ross Group
323-935-7600
323-935-7603 F
E-mail: mary@thereelrossgroup.com

Wendell Figueroa Ruiz
Director of Communications
Damiani USA
Tel. 646/420-2517
E-mail: rex@damianiusa.com

SOURCE Damiani

Mary Hall Ross of The Ross Group, +1-323-935-7600, fax, +1-323-935-7603,
mary@thereelrossgroup.com, for Damiani; or Wendell Figueroa Ruiz, Director of
Communications of Damiani USA, +1-646-420-2517, rex@damianiusa.com