Enterprises Harness the Power of Unified Communications

Frost & Sullivan to Host the 2nd Annual Unified Communications
Summit on July 31, 2008, at Sheraton Towers, Singapore
SINGAPORE--(Business Wire)--
Unified communications has altered the way business communication
takes place today. Unified communications or commonly known as UC, is
a productivity tool which results in increased responsiveness and time
savings. It enables to improve the way companies, individuals and
groups interact, significantly.

Enterprises have begun to make large investments to deploy modern
means to enhance productivity and collaborate effectively with remote
or mobile workers. According to a recent Frost & Sullivan analysis on
UC in Asia Pacific, the revenues earned by the regional market stood
at US$4.03 billion in 2007 and is estimated to reach US$8.17 billion
by end of 2014 growing at a compound annual growth rate (CAGR) of 10.6
percent.(1)

Incorporating email and telephony into the operation have been the
commonly used form of UC that were deployed by businesses around the
world. Today with technological advancement coupled with the knowledge
of such availabilities prevalent among users, UC integrates telephony,
e-mail, instant messaging, unified messaging, mobility, presence,
video, audio and web conferencing and collaboration. It allows users
to access real-time information and communicate via a plethora of
devices and tools. Through unifying and streamlining communication via
such deployments, organisations have closed the gap in inefficiencies
within enterprise communications spectrum.

"Pace of business and the level of competition have increased
dramatically over the last 5 years. Rising customer expectations,
increasing mobile workforce and the growing competition is driving the
need for enterprises to be agile and quick to respond to the changing
market dynamics. Enterprises are beginning to realise the role of
communication in achieving this agility and enhanced productivity."
says Frost & Sullivan industry manager Shivanu Shukla.

While time-saving and work efficiency are undeniably attractive
factors for UC deployments, organisations are also leveraging UC to
enhance customer service. Enterprises are extending UC to contact
centers to enhance the overall customer experience and route critical
customer interactions based on presence of an expert in the
enterprise.

Such and many more vital issues on UC will be raised and discussed
at length at Frost & Sullivan 2nd Annual Unified Communications
summit. This one day executive MindXchange will be held on Thursday,
July 31, 2008 at the Sheraton Towers in Singapore. The summit will
provide latest insights on the UC market in APAC and explore future
trends for its development, while discussing issues that often get
cited by the management for lack of utilisation of the complete
spectrum of UC besides sharing actual implementations of UC along with
illustrations of the benefits of incorporating a full-servicing UC
capability within business operations.

The summit is sponsored by Avaya, Aspect and Plantronics. Business
Today, Enterprise Innovation, Network World Asia and ZDNet Asia are
the official media partners, while the Association of
Telecommunications Industry of Singapore (ATiS) is a supporting
organisation for the summit.

For more information/registration details, please visit
www.frost-uc.com. Media passes are available to the press. To register
for the summit, you may also send an email to Neethiya Sadagopal,
Corporate Communications at neethiya.sadagopal@frost.com with your
full name, media/company name, title, telephone number, fax number and
email.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with
clients to accelerate their growth. The company's TEAM Research,
Growth Consulting and Growth Team Membership empower clients to create
a growth-focused culture that generates, evaluates and implements
effective growth strategies. Frost & Sullivan employs over 45 years of
experience in partnering with Global 1000 companies, emerging
businesses and the investment community from more than 30 offices on
six continents. For more information about Frost & Sullivan's Growth
Partnerships, visit http://www.frost.com.

(1)Asia Pacific Unified Communications Market study, which is a
part of the Enterprise Communications Growth Partnership Service
program offered by Frost & Sullivan

Frost & Sullivan
Corporate Communications - Asia Pacific
Neethiya Sadagopal, +65.6890.0966
neethiya.sadagopal@frost.com
or
Surbhi Dedhia, +65.6890.0926
surbhi.dedhia@frost.com

Copyright Business Wire 2008