Provide Commerce, Parent of ProFlowers, Adds Red Envelope to Its Portfolio of Brands

Provide Commerce, Parent of ProFlowers, Adds Red Envelope to Its Portfolio of
Brands

SAN DIEGO, May 27 /PRNewswire/ -- Provide Commerce, Inc., the parent
company of ProFlowers, Secret Spoon, Cherry Moon Farms and Shari's Berries,
has acquired the assets of San Francisco-based online gift retailer Red
Envelope (RedEnvelope.com) following a bankruptcy auction today in San
Francisco. Red Envelope filed for Chapter 11 bankruptcy protection in April
2008.
"We are thrilled to add Red Envelope under the Provide Commerce family of
brands -- they have a great brand, solid customer base and an attractive line
of merchandise," said Bill Strauss, Provide Commerce CEO. "By combining the
assets of both companies, we believe we can strengthen all of our brands while
providing our customers with even more exciting products to choose from."
Provide Commerce will assume full ownership on June 23, 2008. Over the
next few weeks, Provide Commerce and Red Envelope will be working to make the
transition as smooth as possible for employees, customers, vendors and
partners.
"We have spent a significant amount of time with the Red Envelope team
over the last few weeks; we're impressed with their work and we look forward
to working with them through the integration and beyond," said Strauss. "Red
Envelope will remain a separate brand operating like ProFlowers, Cherry Moon
Farms, Secret Spoon and Shari's Berries and customers should experience the
same high levels of customer service."
About Red Envelope
Red Envelope is a branded online retailer of upscale gifts, dedicated to
inspiring its customers to celebrate their relationships through giving.
About Provide Commerce
Provide Commerce, Inc. operates an e-commerce marketplace of websites for
high-quality products direct from the supplier to the customer at competitive
prices. The company's platform combines an online storefront, proprietary
supply chain management technology and established supplier relationships to
create a market platform that bypasses traditional supply chains of
wholesalers, distributors and retailers.
Provide Commerce(R) launched its marketplace in 1998 to sell and deliver
fresh cut flowers for everyday and special occasions such as Valentine's Day,
Easter, Mother's Day, birthday and anniversary events, through its
ProFlowers(R) brand and website, http://www.ProFlowers.com. Provide Commerce
also offers fresh fruit and sweets direct from the supplier to its customers
at Cherry Moon Farms(R), http://www.CherryMoonFarms.com, Secret Spoon(SM),
http://www.SecretSpoon.com and Shari's Berries, http://www.Berries.com.
SOURCE Provide Commerce, Inc.

Karen Behrman of Provide Commerce, Inc., +1-858-909-4237,
kbehrman@providecommerce.com