Software Executive Acquires Controlling Interest of GuestMetrics, Inc.

David Lovatt Brings a Decade of Experience Selling on a Global Scale

LONDON, Nov. 11 /PRNewswire-FirstCall/ -- GuestMetrics, Inc. (Pink Sheets:
GESM) is pleased to announce that David Lovatt has acquired controlling
interest of the company and has been appointed as its new Chief Executive
Officer and President, and in the process has accepted the resignation of the
current management team.

Having held positions with some of Europe's leading technology companies over
the past ten years. David's strategic positions over the past decade have
taken him all over the globe, from the Far East, through Europe and to the
USA. David specializes in helping Service Providers to realize the strategic
value of their customer base in leveraging the power of Email management to
gain significant increase in revenues and customer retention levels. With a
degree in Political Studies from a UK University, qualifications in Project
Management and with over ten years working in the technology sector on
high-ticket global projects, David Lovatt has a strategic vision for how
technology companies should operate and has a clear understanding as to how to
build Profitable, Accountable and Reliable Technology Companies.

"I am very excited to use my decade of experience to help GuestMetrics expand
its opportunities on a more global scale. We are thrilled at the
accomplishments we have already fulfilled and have plenty to achieve. We look
forward to future acquisitions that will help with the growth of the Company,"
stated David Lovatt, President and CEO of, GuestMetrics, Inc.

About GuestMetrics, Inc.:
GuestMetrics is the leading provider of Customer Insight Solutions for the
hospitality industry and its suppliers/distributors. The GuestMetrics software
is fully integrated with the leading point-of-sale (POS) systems and allows
hospitality providers at every level of the market to improve business
operations.

For the first time in the marketplace, GuestMetrics, through its data mining
process, provides beverage alcohol and food suppliers with actionable insight
into consumer behavior at the guest check-level. From world-class beverage
alcohol suppliers to fine dining establishments and regional/national
restaurant chains, clients depend on GuestMetrics tools to build stronger
brands and drive revenue growth.

For more information, please visit www.guestmetrics.com.

Safe Harbor Statement:
The information posted in this release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
You can identify these statements by use of the words "may," "will," "should,"
"plans," "expects," "anticipates," "continue," "estimate," "project,"
"intend," and similar expressions. Forward-looking statements involve risks
and uncertainties that could cause actual results to differ materially from
those projected or anticipated. These risks and uncertainties include, but are
not limited to, general economic and business conditions, effects of continued
geopolitical unrest and regional conflicts, competition, changes in technology
and methods of marketing, delays in completing various engineering and
manufacturing programs, changes in customer order patterns, changes in product
mix, continued success in technological advances and delivering technological
innovations, shortages in components, production delays due to performance
quality issues with outsourced components, and various other factors beyond
the Company's control.

SOURCE GuestMetrics, Inc.

GuestMetrics, Inc., Investor Relations, +1-407-389-5900