uPro(TM) - Most Advanced, Visually Dynamic GPS System Debuts at 2008 PGA Show

Video flyovers, spectacular color images make uPro the Apple iPhone of GPS

CARLSBAD, Calif., Jan. 9 /PRNewswire/ -- uPlay, LLC has introduced a new
handheld GPS rangefinder that is so graphically and visually superior, it is
being touted as the Apple iPhone of golf GPS technology. The uPro distance
measuring device which debuts at the 2008 PGA Show in Orlando Jan. 16-19,
gives golfers the best of both GPS and Laser technologies in a small, easy-to-
use system. With aerial photography, video flyovers and easily viewable high
resolution color display, the uPro is the most functional, effective and
intuitive hand-held rangefinder in the industry.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080109/CLW117 )
uPlay, LLC, is an integrated products design company co-founded by Joseph
Balardeta and Scott Denton. The two partners combined more than 25 years of
semiconductor and systems design experience into creating a world class
electronic product that would enhance the golfer's playing experience and make
the game more fun.
"It was our goal to develop a distance-measuring device with the most
advanced features and optimum usability," said Balardeta, who also serves as
company president. "The uPro allows golfers to see the course and the game
from a whole new perspective."
The uPro outperforms every device on the market with its dynamic color
imagery, detailed course lay-outs, video flyovers and aerial views of every
hole on the course. In addition, the uPro allows the golfer to get exact
distances to and from any point on the course. Want to know how far you can
hit the ball and still lay-up in front of a hazard? The uPro will show you.
Want to go for it? The uPro will tell you how far you have to carry the
hazard.
"The uPro's simple operation and sleek, razor-thin profile makes it an
irresistible electronic device for any golfer," said Balardeta. "We offer
aerial photography of thousands of courses nationwide and there is no
membership fee."
One of the outstanding features of the uPro is Pro Mode(TM). In Pro
Mode(TM), uPlay's patent pending SmartView(TM) technology automatically
generates the proper views of the course based on a golfer's current location
and updates those views appropriately as you move on the golf course. Three
different views allow the player to plan out the perfect shot. Unlike other
GPS units or lasers, Pro Mode(TM) gives a golfer all the distances they need
all in one screen. Scale accurate measurements are used to measure to and
from any point on the golf course, even the outskirts of the rough.
There are other benefits of the uPro that are bound to improve any
golfer's experience. The search for a sprinkler head is eliminated, so the
pace of play will be improved. By knowing the precise distance to the hole as
well as the carry over bunkers in the fairway or around the green, golfers
will have the confidence of knowing exactly what club to hit. This will
enable them to select the right club and make a confident swing, which will
result in better shots and lower scores.
"The uPro is setting a whole new standard for GPS products" said
Balardeta. "We believe the uPro's breakthrough design and advanced technology
will revolutionize the golf rangefinder industry and make it an indispensable
part of the game."
ABOUT UPLAY, LLC
Headquartered in Carlsbad, Calif., uPlay is focused on delivering
innovative world-class electronic products that enhance the golfer's playing
experience. With more than 25 years of semi-conductor and systems design
experience, uPlay is setting a new standard in GPS technology. For more
information, please visit www.uplaytech.com.
SOURCE uPlay, LLC

Sales, Joseph Balardeta, President of uPlay, LLC, +1-888-850-0950,
joeyb@uplaytech.com; or Media, Holly Geoghegan, President of GMS, Inc.,
+1-407-682-4853, holly@golfmarketinginc.com, for uPlay, LLC