Samsung Electronics Offers a Glimpse of the Future for TV Displays at SID 2008

Latest Products Include 82-inch "Ultra-Definition" LCD with 120Hz
Refresh;

82-inch "E-board" with Multi-Touch Screen; and 52-inch 3D Display
SEOUL, South Korea--(Business Wire)--
Demonstrating its world leadership in display technologies,
Samsung Electronics Co. will exhibit innovative new products ranging
from large-screen LCD panels for televisions and digital information
displays, to the most advanced mobile products, at the Society for
Information Display (SID) International Symposium, Seminar and
Exhibition on May 18-23.

At SID 2008, Samsung will unveil the industry's first 82-inch LCD
TV panel with an ultra-definition (3,840 x 2,160 pixels) resolution at
a 120Hz refresh rate. It displays ultra-definition (UD) resolution at
120 frames per second, minimizing the blurring that is sometimes
experienced at 60Hz. A red/green/blue LED backlight has been added to
raise true color saturation to 150 percent, based on the NISC standard
of 100 percent.

"This 82-inch LCD is large enough to cover all viewing angles with
ultra-definition resolution and a 120Hz refresh rate that will allow
viewers to watch motion pictures as if they are really in them," said
Sang Soo Kim, executive vice president of the LCD Technology Center at
Samsung Electronics. "It is the optimal display for future TVs."

Samsung will also introduce an 82-inch "e-board" with a
multi-touch screen, which is destined to replace whiteboards and beam
projectors. It was created using a 60Hz LCD panel with built-in UD
resolution and is the largest panel of its kind with a multi-touch
screen.

Additionally, Samsung will exhibit a multi-view digital
information display (DID) that delivers 3D images without requiring
special glasses. The company is confident that this display can
establish a new niche market apart from other DIDs previously
introduced.

A 40-inch full-HD LCD TV panel will also be showcased that
operates with only two source driver ICs, instead of the normal
combination of six source drivers and three gate drivers. This
breakthrough lowers production costs and will make LCD TVs affordable
to many more consumers.

Finally, Samsung will introduce a 15-inch LCD with a "blue phase
mode," and 2.3-inch e-paper that uses electrodes made from carbon
nanotubes for enhanced "fold-ability." Visitors will be able to view
these and other products, such as a multi-tasking monitor with a 16:9
aspect ratio and environment-friendly panels for TVs, at the Samsung
SID booth.

For more information, please visit Samsung Electronics at booth
508 at the 2008 SID International Symposium, Seminar and Exhibition in
the Los Angeles Convention Center.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2007 consolidated sales of US$103.4 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the
company consists of five main business units: Digital Media Business,
LCD Business, Semiconductor Business, Telecommunication Business and
Digital Appliance Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

Samsung Semiconductor
John Lucas, APR, 408-544-4363
Mobile: 408-712-7856
j.lucas@ssi.samsung.com
or
A&R Edelman
Karin Xie, 650-762-2844
Karin.Xie@AR-Edelman.com

Copyright Business Wire 2008