Samsung Develops Single-Chip RFID Reader for Mobile Devices

SEOUL, South Korea--(Business Wire)--Samsung Electronics Co., Ltd., a leader in advanced semiconductor
technology, announced today the development of its new single-chip
radio frequency identification (RFID) reader for mobile devices.
Embedded RFID reader chips can provide consumers with product or
service information retrieved from RFID tags incorporated in items
such as movie posters, clothing, and museums or tourist exhibits.

According to market research firm RoA Group, the global demand for
mobile RFID is expected to grow from $26.9 billion in 2007 to $701
billion by 2010, for a compound annual growth of 196 percent.

"We are enabling anytime, anywhere mobile access to information,"
said Dr. Chilhee Chung, senior vice president of Samsung Electronics'
System LSI division. "RFID chip reader systems allow consumers to pull
context-specific information into their mobile devices while on the
go. Our mobile RFID single-chip technology is an important step in the
evolution of ubiquitous computing environments."

While it can be embedded into devices such as mobile handsets and
handheld readers used in retail stores, initially the major
application for Samsung's new RFID reader chip is expected to be in
card-type readers that plug into mobile handsets. This will provide
consumers with immediate access to the new technology.

Designed for a UHF range of 900MHz, Samsung's new chip integrates
an analog front end, a base-band modem, a processor, and a memory
chip. The chip's 6.5mm x 6.5mm small form factor and ultra low power
consumption level of 850mW are ideal for mobile applications.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2006 parent company sales of US$63.4 billion and net income of
US$8.5 billion. Employing approximately 138,000 people in 124 offices
in 56 countries, the company consists of five main business units:
Digital Media Business, LCD Business, Semiconductor Business,
Telecommunication Network Business, and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile
phones and TFT-LCDs. For more information, please visit
www.samsung.com

Samsung Semiconductor
Lisa Warren-Plungy, 408-544-5377 (editorial)
lwarrenplungy@ssi.samsung.com

Copyright Business Wire 2007