China PMP Industry & Market Report, 2007-2008

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c91243) has announced the
addition of "China PMP Industry & Market Report, 2007-2008" to their
offering.

The PMP market has started approaching saturation in many advanced
countries. PMP sales rely more and more on their own upgrading and
updating. So, iSuppli forecasts that the compound average growth rate
of PMP shipment will be only 4.3 percent in the coming several years,
which is a plunge, compared to 96.1 percent recorded in the period
2002-2007.

The influx of a large number of manufacturers and especially a
buildup in domestic chip producers have enabled PMP manufacturers to
launch low-cost products successively, which has lead to a sharp fall
in PMP prices and a remarkable increase in PMP sales. In 2007, China
PMP market sales were about 2.99 million units, of which, 2.38 million
units were for the sales of flash memory, amounting to 79.5 percent.

In 2007, China PMP market was highlighted doubtlessly by the
increase of chips supporting RMVB format and related products. In the
first half of 2007, the launch of ADI Blackfin BP533 decoder chip
opened up new prospects for RMVB video player. Later on Ingenic and
Rock Chips also rolled out their chips of supporting RMVB format -
Jz4740 and RK27XX. Other chip manufacturers are eager to launch their
chips supporting RMVB as well.

Aigo and Newman, the two domestic big PMP brands, have actively
launched products supporting RM and RMVB formats. Aigo has upgraded
the function of supporting RMVB and RM formats to a product concept,
MP5, to highlight its marketing characteristics, while Newman said
that all of its products in 2008 will support RM and RMVB formats.

Firstly, the report makes an analysis and forecast of PMP markets
(shipment and prices) both at home and abroad. Secondly, the report
also forecasts the development trends of PMP products in the future
based on the survey of PMP configuration changes in the market and
analysis of new products launched by main PMP manufacturers. Finally,
the report makes a study on the overall situation of China PMP
industry, including 25 design companies and 40 PMP terminal
manufacturers.

Companies Mentioned:

-Sigma Designs

-RMI

-Freescale

-NXP (Formerly Philips Semiconductor)

-ADI

-MagicEyes

-Samsung

-Atmel

-Fujitsu

-SigmaTel

-Sunplus

-Anyka Microelectronics

-Shanghai Jade Tech

-Vivace Semiconductor

-Actions

-Rockchips Electronics

-ngenic Semiconductor

For more information, visit
http://www.researchandmarkets.com/reports/c91243

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008