Samsung Delivers Processing Power to Industry's First Internet-Connected Portable...

Samsung Delivers Processing Power to Industry's First Internet-Connected Portable Navigation Device, the Dash Express

SAN JOSE, Calif.--(Business Wire)--
Samsung Electronics Co., Ltd., the world's leader in advance
semiconductor solutions, announced today its mobile application
processor technology is powering the industry's first
Internet-connected portable navigation device (PND). Samsung's
application processor technology provides Dash Navigation
(http://dash.net) with a high-performance, cost-effective solution for
its award winning product, Dash Express(TM).

"Consumers want PND devices with high-performance graphics
capabilities that can handle tasks quickly, including multiple route
calculations, and display updates including real-time data from the
Internet," said Richard Yeh, director of marketing for Samsung
Semiconductor's System LSI Division. "Dash is the latest customer to
use one of Samsung's popular and high performance ARM processors. We
are pleased to be a key technology provider for this exciting new
product from Dash."

With a new approach to delivering real-time traffic information
and Web-based services to drivers, Dash Express collects data from
people driving real commute routes, during real commutes times.
Samsung's processors already connect to cellular modems and WiFi for
data connectivity in advanced smartphones and wireless PDAs, and Dash
leveraged this infrastructure in developing this new PND device.
Samsung's 400 MHz S3C2440 processor power allowed Dash Express
designers to develop a product that can handle the most demanding use
scenarios including simultaneous display updating, location updates
and downloading information from the Internet while making a route
re-calculation.

"When we started developing Dash Express, we needed a strong
technology partner who understood the PND market and the particular
requirements for wireless Internet-connected devices," said Rob
Currie, president and chief operating officer Dash Navigation Inc.
"Samsung's mobile application processor allowed us to design the
industry's first PND device that enables true bi-directional data to
flow between an individual car and the Dash Driver Network."

Optimized for this type of application, Samsung's application
processors are preferred platforms for Linux-based platform
developers. With a powerful ARM-based core and features including
touch screen interface, advanced memory interfaces, audio support,
display controller and flexibility to connect multiple radios, the
Samsung application processor enabled the Dash Express designers to
create an excellent user experience while eliminating extra parts and
lowering overall bill-of-materials costs.

About Samsung's Application Processors

Samsung's application processor family empowers the development of
next generation, multimedia and graphics-intensive mobile consumer
electronic devices such as PNDs. Developers now have the flexibility
to design-in the most compelling combinations of next-generation
functionality such as wireless communications, location-based
services, digital still and video photography, gaming, portable
music/video play, mobile TV and 2D/3D graphics into a single device.

About Samsung Electronics

For more information, please visit www.samsung.com or
www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html.

Samsung Electronics Co., Ltd.
Lisa Warren-Plungy, 408-544-5377 (Editorial)
lwarrenplungy@ssi.samsung.com

Copyright Business Wire 2008