SCEI Announces New President of SCE Worldwide Studios

SCE WWS Senior Vice President Shuhei Yoshida Assumes Responsibilities

TOKYO, May 15 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCEI)
today announced the appointment of Shuhei Yoshida, Senior Vice President, US
Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President
of SCE WWS, effective May 16, 2008.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO)
Yoshida joined SCEI in 1993, and was one of the initial members in
establishing the PlayStation(R) business. He was appointed Producer of the
Product Development Department in April 1996, and joined Sony Computer
Entertainment America Inc. as Vice President of Product Development in April
2000, where he held various positions in product development, producing many
global best selling franchise titles. In February 2007, Yoshida was promoted
to Senior Vice President, US Studios, SCE WWS.
"SCE WWS has been developing global hit titles, sharing resources and
know-how within SCE Group since its foundation, and we will reinforce our
software business by further enhancing coordination among the studios under a
new leader," said Kazuo Hirai, President and Group CEO, SCEI. "Under the
leadership of Yoshida, who has proven track record in managing creative
talent,
SCE WWS will accelerate the software development for the PLAYSTATION(R)3 and
PSP(R) (PlayStation(R) Portable) platforms and vigorously expand the gaming
market."
About Sony Computer Entertainment Inc.
Recognized as the global leader and the company responsible for the
progression of consumer-based computer entertainment, Sony Computer
Entertainment Inc. (SCEI) manufacturers, distributes and markets the
PlayStation(R) game console, the PlayStation(R)2 computer entertainment
system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system and
the PLAYSTATION(R)3 (PS3(R)) system. PlayStation has revolutionized home
entertainment by introducing advanced 3D graphic processing, and PlayStation 2
further enhances the PlayStation legacy as the core of home networked
entertainment. PSP is a new handheld entertainment system that allows users
to enjoy 3D games, with high-quality full-motion video, and high-fidelity
stereo audio. PS3 is an advanced computer system, incorporating the
state-of-the-art Cell processor with super computer level processing power.
SCEI, along with its subsidiary divisions Sony Computer Entertainment America
Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment
Korea Inc. develops, publishes, markets and distributes software, and manages
third party licensing programs for these platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is
an independent business unit of the Sony Group.
PlayStation, PLAYSTATION, PS3 and the PlayStation logo are registered
trademarks of Sony Computer Entertainment Inc. Gran Turismo is a registered
trademark of Sony Computer Entertainment Inc. All other trademarks are
property of their respective owners.
All manufacturers, cars, names, brands and associated imagery featured in
this game are trademarks and/or copyrighted materials of their respective
owners. All rights reserved.
SOURCE Sony Computer Entertainment Inc.

Sony Computer Entertainment Inc. Corporate Communications, 03-6438-8686