Las Vegas Motor Speedway Accelerates Fan Excitement This NASCAR Weekend With Mobile...

Las Vegas Motor Speedway Accelerates Fan Excitement This NASCAR Weekend With
Mobile Marketing by Distributive Networks

LAS VEGAS, March 2 /PRNewswire/ -- For the first time at NASCAR Sprint Cup
Weekend, going on now, racing fans at Las Vegas Motor Speedway will be able to
participate in exciting "text to win" mobile sweepstakes and to request venue
and event information via their mobile devices, all powered by Distributive
Networks, a leading mobile content and technology company.
NASCAR Sprint Cup Weekend, the largest sporting event in Nevada, runs from
February 29 through March 2 and includes the qualifying event for the
UAW-Dodge 400 on Friday, February 29, the Sam's Town 300 race on Saturday,
March 1 and the 11th annual UAW-Dodge 400 on Sunday, March 2.
Across the three days of the event, PA announcements and video board
displays at the Speedway will promote the "Text to Win" mobile sweepstakes to
the more than 300,000 fans expected to attend, giving them the opportunity to
win a range of exciting prize packages. Attendees can enter to win by simply
texting the word "WIN" to 73585. In addition, fans can text in questions
directly to 73585 to get information on anything from parking information to
ATM locations to concession hours to scanner rentals. The LVMS team will be
on-hand to provide prompt replies via text message, helping fans make the most
of their NASCAR Weekend.
Distributive Networks is providing the technical solution that enables
fans to enter the sweepstakes and get assistance through their cell phones and
other mobile devices, capturing the immediacy of NASCAR Weekend excitement at
the Speedway and creating a new platform for communications between LVMS and
its passionate fans.
"NASCAR Weekend has become one of the most anticipated stops on the NASCAR
circuit for hundreds of thousands of people from all over the world," said
Chris Powell, Executive Vice President and General Manager at Las Vegas Motor
Speedway. "We are thrilled to be able to offer all those who attend an
innovative way to participate directly in the excitement of the three-day
event, and Distributive Networks' mobile technology and responsive staff are
providing us with the perfect solution."
According to Kevin Bertram, CEO of Distributive Networks, "We couldn't be
happier about having the chance to be a part of Las Vegas Motor Speedway's
unparalleled commitment to the fan experience. Our platform will give NASCAR
Weekend attendees a new way to really be a part of the event and to take
advantage of all that the Speedway offers, and we are excited to see their
mobile messages pour in."
About Las Vegas Motor Speedway
Las Vegas Motor Speedway (LVMS) is owned and operated by Speedway
Motorsports, Inc., a leading marketer and promoter of motorsports
entertainment in the United States. In addition to Las Vegas Motor Speedway,
SMI owns and operates the following premiere facilities: Atlanta Motor
Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Infineon
Raceway in Sonoma, Calif., New Hampshire Motor Speedway in Loudon, N.H. and
Texas Motor Speedway. SMI also provides event souvenir merchandising services
through its SMI Properties subsidiary, and manufactures and distributes
smaller-scale, modified racing cars through its 600 Racing subsidiary. For
more information, please visit www.lvms.com.
About Distributive Networks
Distributive Networks leverages its proprietary mobile content management
and delivery system (and its extensive catalogue of original mobile content)
to enable comprehensive, customized mobile messaging solutions for its
clients. Distributive Networks' robust software platform allows organizations
to launch and integrate a full range of mobile interactivity, including
alerts, coupons, sweepstakes, content downloads, real-time polling, in-venue
engagement, WAP services, and end-to-end technical and customer service
support. Headquartered in Washington DC, Distributive Networks is proud to
serve its clients and partners across industries, including media, sports,
politics, consumer products, education and public relations. For more
information, please visit: www.distributivenetworks.com .
SOURCE Distributive Networks

Brendan P. Lewis, 463 Communications, +1-202-463-0013 ext. 205,
brendan.lewis@463.com, for Distributive Networks