gridMOB Introduces "iOKi" State of the Art Karaoke for iPhone Featuring Built-In Mobile Karaoke Song Storefront; Award-Winning Lady Gaga to Launch First Artist-Branded iOKi Player

Company Partners With EMI, Sony, Universal Publishing, Disney, Warner/Chappell,
Chrysalis, Interscope, Hollywood Records and SBI to Create the First-Ever
Karaoke Store for iPhone and iPod Touch Owners
LOS ANGELES--(Business Wire)--
Mobile entertainment innovators gridMOB are poised to release this month the
first true karaoke experience for iPhone and iPod Touch, with more than a touch
of flair: branding by Interscope hit artist Lady Gaga. Lady Gaga worked with
gridMOB to develop a customized version of iOKi, gridMOB`s new application that
delivers true Karaoke anywhere including the ability to browse and purchase
karaoke tracks from a vast and fast-growing selection of songs, from right
within the application. Lady Gaga iOKi includes four Lady Gaga karaoke tracks
featuring her master recordings, plus the newly released "Bad Romance" from her
soon to be released album "Fame Monster" and is timed to release in connection
with the release of Fame Monster.

Turning any iPhone or iPod Touch into a fun and professional karaoke machine
featuring the theme, images and video of Lady Gaga, Lady Gaga iOKi is expected
to be available later this month for U.S. $4.99 through the iTunes App store.
Details are available today at www.iokikaraoke.com. Supported languages include
in English, Japanese, Korean and Chinese. gridMOB expects to deliver other
versions of iOKi branded by many of the industry`s leading artists later this
year, as well as its own version of the application.

gridMOB is the first company to bring together the world`s best music libraries
with a fully functional, fully portable karaoke machine that people can take
anywhere, right in their pocket. iOKi also benefits the music industry as a new
platform for content distribution and artist promotion. In addition to giving
artists and labels a new means of delivering interactive and original content to
fans, it enables music publishers to broaden their reach and make their content
catalogs available in a karaoke format for immediate purchase to tens of
millions of iPhone owners around the world.

To open the first-ever karaoke track store for iPhone, gridMOB entered into
agreements with music publishers Disney Music Publishing, EMI Entertainment
World, Sony ATV Music Publishing, Universal Music Publishing Group,
Warner/Chappell Music and Chrysalis Music Publishing as well record labels
Interscope and Hollywood Records and karaoke soundalikes company SBI. For its
artist-branded content, gridMOB converts master recordings from the original
artist into the karaoke format to deliver the most fun and compelling karaoke
experience possible.

"iOKi puts a world-class karaoke experience right in your pocket - one that
industry-leading artists, labels and publishers are getting behind," said Les
Borsai, founder of gridMOB. "Lady Gaga is the perfect artist to launch with.
She`s a pioneer in her art and now she`s breaking ground again as the first to
deliver a very different entertainment experience that extends her music and
fashion in a completely new way."

Lady Gaga`s manager Troy Carter said, "The Lady Gaga Karaoke app is a great way
for her fans to experience the music in a non-traditional way. We constantly
look for new ways that allow her community of fans to interact with each other
with the music as the centerpiece, and gridMOB nailed it."

With iOKi, people can use their iPhone or iPod Touch to easily search their
karaoke song library by artist, song title, era, genre, gender or album title.
In the seamlessly integrated iOKi store, song selections are regularly updated
and range from the 1950s to today`s hits from genres such as crooners, pop,
rock, country, show tunes, hip-hop, folk, ballads, indie, emo and more. Songs
can also be searched by popularity and by new releases. iOKi`s easy setup only
requires a headset microphone. With Lady Gaga iOKi, a slide show featuring
images of Lady Gaga are shown behind the words during play.

iOKi also brings karaoke enthusiasts together through popular social networking
sites. The iOKi community feature can link to Twitter accounts to let friends
know when and what people are performing. More social network connectivity is
expected in the near future.

About gridMOB

gridMOB helps entertainment companies extend their reach through digital
technology. The company develops direct-to-consumer mobile solutions that
connect artists, record labels and publishers to fans. Focused on the
intersection of entertainment and technology, gridMOB`s mobile application
platform delivers innovative digital experiences that bring entertainment brands
to life. gridMOB brings digital and mobile solutions together with entertainment
content in ways that are both delightful for consumers and meaningful for the
industry. The company was founded in 2007 and is located in Los Angeles and San
Francisco, CA.

A&R Edelman
Brian Domingo, 650-762-2916
brian.domingo@ar-edelman.com
Meredith Payette, 650-762-2921
meredith.payette@ar-edelman.com

Copyright Business Wire 2009