Marginally Slower Yet Robust Growth Continues for Health and Wellness Food Market...

Marginally Slower Yet Robust Growth Continues for Health and Wellness Food Market in Indonesia

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c77973) has announced the
addition of Euromonitor International's new report: Health and
Wellness - Packaged Food in Indonesia to their offering.

Our Health and Wellness Packaged Food in Indonesia report tracks
the developments of health-associated product types and the
healthy-option positioning of competing brands across different food
sectors. It provides the latest retail sales data (2002-2006),
allowing you to compare health and wellness categories with each other
or in the context of the total market for a sector . It identifies the
leading companies, the leading brands and offers strategic analysis of
key factors influencing the market- be they new product developments,
legislative context or lifestyle influences. Forecasts to 2011
illustrate how the market is set to change.

Health and wellness categories examined include: organic products,
better-for-you products, naturally healthy products,
functional/fortified products.

Why buy this report?

- Get a detailed picture of the health and wellness packaged food
industry ;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major
players and leading brands ;

- Use five-year forecasts to assess how the market is predicted to
develop

With a network of over 600 analysts worldwide, we have the unique
capability to develop reliable information resources to help drive
informed strategic planning.

EXECUTIVE SUMMARY

Marginally Slower Yet Robust Growth Continues for Hw Food

Health and wellness (HW) food maintained its robust current value
growth in 2006, albeit slightly slower than in 2005. Most HW
categories including organic, better for you (BFY), and naturally
healthy in fact performed better in 2006 than in 2005. However, the
fortified/functional category, which contributes the most to sales of
HW food in current value terms, experienced slower growth in 2006,
thus negatively affecting the overall performance of HW food.

Fortified/functional the Most Popular, But Organic the Most
Dynamic Hw Category

Fortified/functional food appeals to consumers of HW packaged
food, as many Indonesians appreciate food fortified with healthy
ingredients and perceive it to be good value for money.
Fortified/functional food therefore was the most popular category of
HW food in Indonesia over the review period. Meanwhile, organic food
experienced the strongest current value growth among HW food in 2006,
which was largely due to its relatively small size when compared to
other HW categories, so that an increase in value sales can translate
to very good percentage growth. Consumers' rising health awareness
along with continuing efforts by the government, manufacturers, as
well as retailers boosted growth of fortified/functional and organic
categories.

Fortified/functional Food Competes With Naturally Healthy Category

Fortified/functional food continues to directly compete with
naturally healthy food as well as products without fortification that
are positioned as providing health and wellness benefits. While fruit
snacks are cited to be a good source of vitamin C as well as dietary
fibre and nuts are claimed to be rich in omega-9 and protein,
canned/preserved fish is positioned as containing healthy omega-3
fatty acids, EPA and DHA. The companies

simply highlight the healthy aspect of their products, in which
healthy elements are naturally found, in order to attract
health-conscious consumers. These products therefore present a
challenge to fortified/functional food.

Domestic Players Have Strong Foothold in Hw Food

The combined value sales of two domestic players, Indofood Sukses
Makmur Tbk PT and Garudafood Group, accounted for just over half of HW
food current value sales in 2005. Both companies have a strong
foothold in HW food due to their long presence in the local market and
the established reputation of their HW brands, namely Indomie and
Garuda, respectively. In general, local companies have some advantages
over multinationals, as they satisfy consumer demand for local
flavour, offer products that are competitively priced, and are more
widely available in traditional retail outlets.

For more information visit
http://www.researchandmarkets.com/reports/c77973

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2007