Bally Technologies, Inc. Unveils New iVIEW(TM) Display Manager That Enables Game...

Bally Technologies, Inc. Unveils New iVIEW(TM) Display Manager That Enables
Game and Systems Content on Same Display
Over 600 attendees at Bally's annual Systems User Conference this week get
firsthand look at Bally's solution, which protects gaming operators'
investment in game hardware; provides easy upgrade path for new technology

LAS VEGAS, Feb. 21 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino management systems and
networked solutions for the global gaming industry, unveiled its new iVIEW(TM)
Display Manager (DM)(TM) at its annual Systems User Conference in Las Vegas
this week. The new technology will allow gaming operators to present systems
content on the displays of all manufacturers' gaming machines through the
iVIEW processor rather than the game processor, which would require separate
regulatory approvals and complex development and integration efforts.
With Bally's iVIEW DM, gaming operators will be able to create
picture-in-picture capability on the iVIEW display, the main game display, the
second game display, or any game display associated with the device.
This is a significant benefit to gaming operators because they will not
have to make any modifications to their existing games or purchase new games
to implement this technology across any manufacturer's games. In addition,
Bally's technology allows operators to implement new systems features and
technology easier and quicker.
"In recent years, significant innovation on gaming floors has come from
the associated systems attached to the games," said Bryan Kelly, Bally's Vice
President of Advanced Development. "By taking this approach, we will be able
to continue this trend and bring innovation at a faster rate and with less
complexity than by going through the game CPU, as is being suggested by some
manufacturers. iVIEW DM is also consistent with Bally's strategy of providing
an operator-owned Network of the Future that creates a ubiquitous experience,
regardless of manufacturer."
"The most exciting thing for me is that we have been able to demonstrate
this capability not only on Bally games, but on other manufacturers' products
including IGT and Aristocrat," said Bruce Rowe, Bally's Senior Vice President
of Strategy and Business Development.
Timothy Parrott, President and Chief Executive Officer of Aristocrat
Technologies, said, "We have been working for over two years with Bally on a
common command-and-control capability for the Networked Floor of the Future.
While there are new technologies being developed, we feel comfortable that
this technology as proven can be deployed on current machines. We agree with
this technology approach and look forward to expanding our relationship to
bring this solution to market."
Lyle Bell, Senior Vice President of Information Technology for Seminole
Gaming, saw iVIEW DM demonstrated at Bally's User Conference. "I was really
intrigued by the clever approach for combining system-based customer-service
features with game content on a variety of displays. This only gives gaming
operators more choices."
In conjunction with technologies enabled through iVIEW Content Manager
(CM)(TM) and Bally Power Bonusing(TM) products displayed through iVIEW DM,
gaming operators can choose where on the game they want to display things like
player name, session points, jackpots, promotional credits, casino and hotel
specials and promotions, and any other systems content.
Bally, which has filed a provisional patent application on this technology
concept, plans to begin its first live field trials of iVIEW DM with multiple
customers as early as September 2008.
Recognized as the industry systems leader with more than 368,000 machines
at casino, bingo, Class II, central determination and lottery locations
worldwide -- including more than 215 locations currently running Bally
eTICKET(TM) on more than 251,000 slot machines -- the Bally Technologies
systems product line offers slot machine cash monitoring, table management,
cashless, accounting, security, maintenance, marketing, promotional and
bonusing capabilities, enabling operators to accurately analyze performance
and accountability while providing an enhanced level of customer service.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line includes
reel-spinning slot machines, video slots, wide-area progressives, and Class
II, lottery and central determination games and platforms. As the world's No.
1 gaming systems company, Bally also offers an array of casino management,
slot accounting, bonusing, cashless and table management solutions. The
Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more
information, please contact Laura Olson-Reyes, Director of Corporate
Communications, at 702-584-7742, or visit www.ballytech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future and,
accordingly, such results may differ from those expressed in any
forward-looking statements. Future operating results may be adversely
affected as a result of a number of risks that are detailed from time to time
in the Company's filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this press
release and represents that the information is only valid as of today's date.
Investor Contact: Robert Caller
(702) 584-7982
rcaller@ballytech.com

Media Contact: Laura Olson-Reyes
(702) 584-7742
lolson-reyes@ballytech.com

SOURCE Bally Technologies, Inc.

Investors, Robert Caller, +1-702-584-7982, rcaller@ballytech.com, or Media,
Laura Olson-Reyes, +1-702-584-7742, lolson-reyes@ballytech.com, both of Bally
Technologies, Inc.