Top Mobile Professionals Bring Wealth of Experience and Expertise to New modu Office...

Top Mobile Professionals Bring Wealth of Experience and Expertise to New modu Office In Korea

-- Youngha Lee and Choon Sik OH bring decades of experience and
enviable track records to modu's business

-- Korean office will provide leading edge breakthrough in design
and manufacturing for modu
KFAR-SABA, Israel & SEOUL, Korea--(Business Wire)--
modu continues its global expansion today with a new office
opening in Korea, the second of a number of overseas operations
planned by the pioneering company.

modu mobile Korea will be a hub for the company's industrial
design and mechanical engineering activities, drawing on the large
pool of design talent and manufacturing skills on offer in the region.

modu is the world's first modular mobile phone supported by a
variety of ecosystem partners. At the heart of the ecosystem is modu -
a tiny, sleek and sophisticated mobile phone. modu can be slipped into
a wide variety of modu jackets - stylishly designed phone enclosures
and modu mates- modu-enabled consumer electronic products. modu's
ecosystem offers boundless possibilities in a simple and affordable
way.

The Korean team will be led by Mr. Youngha Lee, formerly CTO of
Pantech & Curitel, a cellphone OEM which has sold millions of cell
phones worldwide. Amongst his achievements during his period there,
Mr. Lee oversaw the development of numerous handsets and managed about
1,000 people. Prior to this, he was at Samsung for 20 years most
recently as VP Overseas Sales & Marketing.

modu mobile Korea's president is Mr. Choon Sik OH, the former COO
of Hynix, one of the largest Korean corporations, and a key member of
the team who took the company from almost a bankruptcy to a business
that generated sales of $10 billion. During his time at Hynix, Mr. OH
forged extensive strategic alliances and was responsible for strategic
IP management, resulting in the company becoming the third largest
player in its market in the world.

Both Mr. Lee and Mr. OH bring vast experience and expertise to the
Korean office, and their years in the mobile industry are an enormous
asset to modu.

The Korean team will be responsible for all aspects of product
design for modu and modu jackets, including user interfaces,
industrial and mechanical design, and engineering. The company is
looking to hire the best talent in the market to join the 20 strong
team members currently employed in the Korean office.

Mr. Lee said: "It is rare in the mobile phone industry to find a
concept that is original, innovative and which represents a break with
the status quo. But that is precisely what modu has done, becoming an
overnight sensation in the process. There is so much potential around
modu's ecosystem and it is a privilege to be part of that revolution."

Mr. OH said: "Korea has an enormous amount of experience and
expertise to bring to the development and growth of modu's brand. modu
completely rewrites the dynamics of the mobile phone industry as it
has developed over recent years, and I am proud to be a part of this
exciting new era of mobile technology."

Jacob Shama, VP Operations, said: "Design, engineering and
manufacturing are essential to the growth and development of modu's
unique and disruptive approach. The stellar success we have achieved
so far - in terms of products and platforms - is an extremely exciting
starting point which we look forward to build on.

"The modu Korea operation is a vital component in the next chapter
of our history, and we are extremely fortunate to have two such
distinguished individuals as Youngha Lee and Choon Sik OH on board as
we look ahead to the many opportunities that lie in wait for us."

NOTES TO EDITORS

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues
from msystems, a company he founded and sold to SanDisk in 2006 for
$1.6B. modu's vision is to bring a fundamental change to the dynamics
of the mobile phone industry. The company is dedicated to developing
products, technologies, a wide ecosystem and business relationships
that will help realize that ambition.

modu gives users the freedom to choose a new phone as often as
they like, meeting their changing needs, preferences and style- easily
and affordably. At the heart of the modu ecosystem is modu - a tiny
and sophisticated mobile phone. modu can be slipped into a wide
variety of modu jackets - stylish phone enclosures that enable users
to create a new look or design and provide added functionality. modu
can also slip into modu mates- consumer electronic devices that are
modu-enabled - allowing users to create an entirely new communication
experience.

Solid Ground (EMEA PR agency for modu)
Simon Hill
Tel +44 (0)7852 924851
E-mail: simon.hill@solidground.eu
or
Solid Ground (US PR agency for modu)
Michael Lopez
Tel +1 408 332 2596
E-mail: michael.lopez@solidground.eu

Copyright Business Wire 2008