Brady Corporation Acquires DAWG, Inc., a Direct Marketer of Sorbents and Facility...

Brady Corporation Acquires DAWG, Inc., a Direct Marketer of Sorbents and Facility Safety Products

MILWAUKEE--(Business Wire)--
Brady Corporation (NYSE:BRC) has announced that it has acquired
DAWG, Inc. of Terryville, Conn. Terms of the transaction were not
disclosed.

DAWG (which stands for "Doing Away With Grime") is a direct
marketer of sorbents, spill-containment products, safety-storage
cabinets, first-aid kits, and other products that help keep facilities
safe and clean. The company, founded in 1991, had sales of
approximately $4.5 million in 2007. Their products are sold to
facility managers, safety managers, maintenance and housekeeping
functions.

The acquisition of DAWG allows Brady to increase its share of the
sorbents and spill containment market which it added to its portfolio
with the acquisition of SPC in April of last year.

Kevin Lacilla, President and founder of DAWG, said, "The dynamic
customer acquisition model of DAWG coupled with Brady's expertise in
sorbent manufacturing and direct marketing makes for a win-win
business combination."

"DAWG is a company that has built its business on superb personal
care and has a strong customer base. Their expertise with
internet-based customer acquisition models and search-engine
capabilities is particularly strong and can add value to our other
direct marketing businesses. We also look forward to bringing our
products to their customers," said Matt Williamson, president, Brady
Americas.

Brady Corporation is an international manufacturer and marketer of
complete solutions that identify and protect premises, products and
people. Its products help customers increase safety, security,
productivity and performance and include high-performance labels and
signs, safety devices, printing systems and software, and precision
die-cut materials. Founded in 1914, the company has more than 500,000
customers in electronics, telecommunications, manufacturing,
electrical, construction, education, medical and a variety of other
industries. Brady is headquartered in Milwaukee and employs more than
8,600 people at operations in the Americas, Europe and Asia/Pacific.
Brady's fiscal 2007 sales were $1.363 billion.

More information is available on the Internet at
www.bradycorp.com, and www.dawginc.com.

Brady believes that certain statements in this news release are
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements related to
future, not past, events included in this news release, including,
without limitation, statements regarding Brady's future financial
position, business strategy, targets, projected sales, costs,
earnings, capital expenditures, debt levels and cash flows, and plans
and objectives of management for future operations are forward-looking
statements. When used in this news release, words such as "may,"
"will," "expect," "intend," "estimate," "anticipate," "believe,"
"should," "project" or "plan" or similar terminology are generally
intended to identify forward-looking statements. These forward-looking
statements by their nature address matters that are, to different
degrees, uncertain and are subject to risks, assumptions and other
factors, some of which are beyond Brady's control, that could cause
actual results to differ materially from those expressed or implied by
such forward-looking statements. For Brady, uncertainties arise from
future financial performance of major markets Brady serves, which
include, without limitation, telecommunications, manufacturing,
electrical, construction, laboratory, education, governmental, public
utility, computer, transportation; difficulties in making and
integrating acquisitions; risks associated with newly acquired
businesses; Brady's ability to retain significant contracts and
customers; future competition; Brady's ability to develop and
successfully market new products; changes in the supply of, or price
for, parts and components; increased price pressure from suppliers and
customers; interruptions to sources of supply; environmental, health
and safety compliance costs and liabilities; Brady's ability to
realize cost savings from operating initiatives; Brady's ability to
attract and retain key talent; difficulties associated with exports;
risks associated with international operations; fluctuations in
currency rates versus the US dollar; technology changes; potential
write-offs of Brady's substantial intangible assets; risks associated
with obtaining governmental approvals and maintaining regulatory
compliance for new and existing products; business interruptions due
to implementing business systems; and numerous other matters of
national, regional and global scale, including those of a political,
economic, business, competitive and regulatory nature contained from
time to time in Brady's U.S. Securities and Exchange Commission
filings, including, but not limited to, those factors listed in the
"Risk Factors" section located in Item 1A of Part II of Brady's Annual
Report on Form 10-K for the period ended July 31, 2006. These
uncertainties may cause Brady's actual future results to be materially
different than those expressed in its forward-looking statements.
Brady does not undertake to update its forward-looking statements.

Brady Corporation
Carole Herbstreit (U.S.) 414-438-6882

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