ProElite Partners with IMG Media

Exclusive Distribution Agreement Opens ProElite's Mixed Martial

Arts Brands, World-Class Fighters to Millions of Fans GloballyLOS ANGELES--(Business Wire)--ProElite, Inc. (Pink Sheets:PELE), a sports, entertainment andmedia company dedicated to producing world-class mixed martial arts

(MMA) events, today announced it will partner with IMG Media, adivision of New York-based IMG, to exclusively distribute ProElite'sprogram library, as well as future event programming to IMG Media'sworldwide audience. Under the terms of the deal, IMG will help utilize ProElite's vastlive and archived MMA video content offerings, including livetelevision rights to future events as well as over 800 hours of fightfootage from ProElite-branded promotions such as EliteXC, King of theCage, Icon Sport, Rumble World Entertainment, UK-based Cage Rage,South Korean-based SpiritMC, and Grapplers Quest. In addition to distributing video content internationally, IMGwill also assist ProElite in securing international sponsorship aswell as serve as a production partner to develop certain MMA-relatedcontent. "Mixed-martial arts is one of the fastest growing and most dynamicsports around, and IMG Media is excited to work with a market leaderlike ProElite to bring the company's world-class programming andrelated content to an international audience," said Chris Albrecht,President, IMG Global Media. Under specific terms of the exclusive deal, IMG will also begranted international DVD distribution rights and serve ProElite as amedia consultant for branding as well as for packaging, positioning,and marketing events and programming. "Combining IMG Media's 40 years of expertise in global rightsmanagement across a variety of media, television, radio, mobile andbroadband, with ProElite's growing global audience and expansiveroster of mixed-martial arts events, makes this collaboration awin-win proposition for both organizations," said Michel Masquelier,Executive Vice President, Global Distribution, IMG Media. ProElite believes the strategic partnership will allow the companyto continue to grow the sport of MMA and gain acceptance globally.IMG's extensive distribution reach puts the ProElite brand in aposition to be seen by millions of MMA fans worldwide. "Through our recent acquisitions, ProElite now has a foothold inNorth America, Europe, and Asia," said ProElite CEO Douglas DeLuca."Our new relationship with IMG will not only allow us to increase ourmarket penetration in our existing territories but also allow us toexpand our footprint into every continent by as soon as mid-2008. MMAis one of the few sports in existence that has a global appeal andProElite is well on its way to building a global powerhouse throughits live events and the ProElite.com social networking community." Financial terms of the agreement were not disclosed. About ProElite, Inc. (www.proeliteinc.com) ProElite, Inc. delivers the most exciting entertainment experiencein the world of mixed martial arts (MMA) with live arena-basedentertainment events, cable television programming on ShowtimeNetworks and community-driven interactive broadband entertainment viathe Internet. ProElite embraces MMA with the highest levels of honor,integrity, discipline and self-esteem, all the while remaininginclusive for fighters, fans and schools. ProElite's live fightdivision, EliteXC, delivers spectacular live MMA fight events thatshowcase the world's top fighters (elitexc.com). ProElite'sinteractive business, ProElite.com, capitalizes on the growingpopularity of the sport of mixed martial arts by building a communityof mixed martial arts enthusiasts. In addition to streaming the mostexciting live fights to the web, ProElite expands the fan base of thesport by providing a comprehensive set of online social networkingtools for fans, fighters and organizations. ProElite.com - Empoweringthe Fight Community(TM). About IMG IMG is the world's premier sports, entertainment and mediaenterprise. Operating in 30 countries, IMG's diverse businessesinclude: consulting services; event ownership and management; fashionevents and models representation; licensing; golf course design; andclient representation in golf, tennis, broadcasting, speakers,European football, rugby, cricket, motor sports, coaching, Olympicsports and action sports. IMG Academies are the world's largest andmost advanced multi-sport training and educational facilities,delivering world-class sports training experiences to more than 12,000junior, collegiate, adult, and professional athletes each year. IMG's media and entertainment operations include contentproduction subsidiaries Darlow Smithson Productions, Tiger AspectProductions and Tigress. Globally, IMG produces and distributes morethan 11,000 hours of sports, documentary, drama, comedy,entertainment, popular factual and children's content annually. IMGalso represents the broadcast rights to many of the world's premiersporting events and has the world's largest sports archive with morethan 250,000 hours of footage. Forstmann Little & Co. purchased IMG in 2004. More information about IMG is available at www.imgworld.com.ProElite Inc.PondelWilkinson Inc.Evan Pondel/David Stankunas310-279-5980epondel@pondel.comdstankunas@pondel.comorIMGJim Gallagher212-774-4419jim.gallagher@imgworld.comBrian Weiss212-774-6782brian.weiss@imgworld.comCopyright Business Wire 2007