WWE(R) SmackDown(R) Leaves CW

STAMFORD, Conn.--(Business Wire)--
The following statement was issued today by World Wrestling
Entertainment(R):

After a successful decade of "SmackDown" on both UPN and The CW,
World Wrestling Entertainment and The CW have agreed to conclude our
partnership. Since The CW's exclusive negotiation period ran out as of
last Thursday, January 31, we have been contacted and have been in
negotiations with other networks. "WWE SmackDown" will continue to air
on The CW until the conclusion of the 2007-08 broadcast season. We are
grateful to Les Moonves, Dawn Ostroff, and their entire organization
for bringing "WWE SmackDown" to millions of viewers for so many years.

Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, and logos are the exclusive property of
World Wrestling Entertainment, Inc. ECW is a trademark of WWE
Libraries, Inc. All other trademarks, logos and copyrights are the
property of their respective owners.

Forward-Looking Statements: This news release contains
forward-looking statements pursuant to the safe harbor provisions of
the Securities Litigation Reform Act of 1995, which are subject to
various risks and uncertainties. These risks and uncertainties include
the conditions of the markets for live events, broadcast television,
cable television, pay-per-view, Internet, feature films,
entertainment, professional sports, and licensed merchandise;
acceptance of the Company's brands, media and merchandise within those
markets; uncertainties relating to litigation; risks associated with
producing live events both domestically and internationally;
uncertainties associated with international markets; risks relating to
maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from
time to time in Company filings with the Securities and Exchange
Commission. Actual results could differ materially from those
currently expected or anticipated. In addition to these risks and
uncertainties, our dividend is based on a number of factors, including
our liquidity and historical and projected cash flow, strategic plan,
our financial results and condition, contractual and legal
restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Media:
Gary Davis, 203-353-5066
or
Investors:
Michael Weitz, 203-352-8642

Copyright Business Wire 2008