Research and Markets: New Report Analyzes LG's Strategies and Developments in the...

Research and Markets: New Report Analyzes LG's Strategies and Developments in the Thai Market

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c77997) has announced the
addition of LG Electronics Development Strategies and Challenges in
Thailand to their offering.

Thailand features the most comprehensive system of industries and
components among the ASEAN countries. Domestic demand is fuelled by a
population of 65 million, and Thailand features the geographical
advantages of neighboring the potential markets in Myanmar, Laos, and
Cambodia while also being in close proximity for the supply of the
Malaysian and Singaporean consumer markets. In 1997 Korean giant LG
Electronics set up factories in Thailand. It constructed a localized
production system and established localized marketing strategies,
while also supplying markets worldwide. Thailand has become LG
Electronics third largest home appliances production base in the world
after Korea and China. This report analyzes LG Electronics development
strategies in Thailand.

List of Topics

Analyzes development of LG Electronics operations in Thailand,
including the company's reasons for moving to Thailand, its initial
evaluation of possible locations, official operations, management
strategies, product and R&D strategies, and recent challenged faced by
LG in Thailand.

LG Electronics in Thailand: Overview

LG Electronics Development in Thailand

Production Location Assessment Period

Preparation Prior to Operations

Official Operations

Organizational Adjustments, Suppliers, Product R&D

Thailands Importance to LG Electronics

Manufacturing

Local Market

Challenges for LG in Thailand

Problems Caused by the "Made in Thailand" Label

LG Electronics Intends to Improve Design Operations

MIC Perspective

Appendix

LG Electronics, LGEMT, LGETH, National, Samsung, Sharp

List of Tables

Table 1 LG Electronics Evaluation of Possible Factory Locations in
Southeast Asia

For more information visit
http://www.researchandmarkets.com/reports/c77997

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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