Glam Media Launches GlamTV Platform for Video with Premium Partners E! Online, Sony...

Glam Media Launches GlamTV Platform for Video with Premium Partners E! Online,
Sony BMG, Lifetime Networks, CelebTV and TV Guide Broadband For Publishers
GlamTV Brings Premium Video with Ads from Broadcast Networks, Top Internet
Video Providers, and Indie Video Producers to Glam Network Publishers

BRISBANE, Calif. and NEW YORK, May 29 /PRNewswire/ -- Glam Media, Inc.,
(www.GlamMedia.com), the pioneer of vertical content networks and number one
in reach for women online with 35 million uniques in the U.S., today announced
the launch of the GlamTV Platform, a video distribution and advertising
platform for Glam's network of 500+ premium web sites and blogs. The GlamTV
Platform is a flagship service that allows Glam to package its content with
ads for hyper-targeted audiences using Glam Media's Digital-Primetime(TM)
technology. Media companies offering their content at the launch of GlamTV
include the web's top destination for entertainment and celebrity news, E!
Online, including "E! News Now" breaking news video updates, Sony BMG's
"Myplay.com," CelebTV, Lifetime Networks, TV Guide Broadband and Turner
Broadcasting New Products Group's TheFrisky.com.
GlamTV offers brand advertisers an effective, one-stop partner for
delivering video brand ads on the Web to a highly targeted network of focused
sites. Agencies can create brand engagement using overlays, tightly packaged
adjacent ad spots, co-roll, mid- or pre-roll, sponsorships, advertorials, and
even full page GlamTV Big Screen takeovers. To ensure hyper-targeting, Glam
Media is launching its proprietary Glam Evolution for Video ad server, which
offers agencies and brands trustable services targeted by primetime,
placement, audience, content, categories, behavior and brand engagement.
The GlamTV platform solves challenges for its publishers seeking
high-quality and rights-managed content tightly coupled with brand advertising
from top tier media companies. This enables Glam Media network publishers to
access content that is costly to produce and offers them a new source of
revenue through high-CPM sponsorships, display, video ads and advertorials.
Publishers can create custom TV channels, video sections, personal playlists,
and embed video players -- creating valuable new brand display and video ad
inventory that media partners and Glam can sell.
For media companies, GlamTV increases their reach into highly coveted
audiences through Glam Media's vertical network of trusted and influential
publishers, while controlling distribution and reach based on their needs or
distribution rights. GlamTV presents a range of options for media
companies -- bundling content with advertising, offering new advertising
formats and advertorials, or using Glam brand and video ads. GlamTV is focused
on quality -- simplifying the large amount of video available for consumers on
the Web to the top hits, and narrowed by vertical and publisher channel.
"With the launch of GlamTV, we continue to execute on our vision of
extending our distributed vertical content network by providing video content
and monetization opportunities to publishers and offering media companies a
new way to distribute their content to Glam Media's Network of over 64 million
uniques," said Samir Arora, chairman and CEO of Glam Media. "GlamTV was one of
the early dreams of the Glam founding team in its very first business plan,
and I am excited to see it grow from seed to idea to a powerful platform and
valuable service."
Glam Media's publishers can access premium Indie video content such as:
interviews with real-life fashionistas from BeautifulStranger.com; the best in
fitness content from ExerciseTV.tv; cutting-edge entertainment reporting for
the urban audience from Kevin Frazier's HipHollywood.com; expert advice and
green-living tips from Howdini.com; social video content and interviews from
MOLI.com; premium short-form episodic comedy, original scripted series, and
musical performances from Safran Digital Group; lifestyle videos from UK-based
Simply Media; smart videos about relationships from TangoMag; video horoscopes
from Tarot.com; vintage fashion footage from VIDCAT.com; useful infotainment
from VideoJug.com; and international fashion and travel content from
WatchMojo.com. Premium videos at launch are available in Fashion, Beauty,
Shopping, Celebrities, Entertainment, Living, Health and Wellness Channels.
Through Glam Video's partnership with Ooyala, a video platform company,
publishers will be able to leverage curated videos from Ooyala
(www.ooyala.com). In addition, Glam Media has partnered with Brightcove to
enable customers of the Brightcove Internet TV platform to distribute video
content through Glam's network of 500+ publishers and highly targeted
audience. Glam Media's Digital-Primetime(TM) technology will support the
serving of highly targeted ads either from Glam's advertising partners or the
publisher's advertising partners.
"GlamTV's distribution model to Glam's publisher network of focused sites
is the ideal platform for our television-quality videos and up-to-the-minute
entertainment news," said Dana Golden, General Manager of CelebTV.com. "Glam
is the leader in style and entertainment content, and the recognized number
one web property for women. As our group of syndication partners continues to
expand, GlamTV will be integral in helping to reach our core audience of women
who value the original celebrity news, fashion, and entertainment content that
only CelebTV.com can provide."
"I am absolutely thrilled with the interactive benefits of premium video
content for my site," said Allison Shain, publisher of thebeautyshop.com.
"With so many years in television advertising, I understand the benefits of
sound and motion along with the visual -- it has a much greater impact than
just print for my readers and there's additional revenue opportunity for my
business. GlamTV is a win, win situation all around for my business and for my
readers."
Glam Media will selectively offer the GlamTV Platform as a service to
other high quality and targeted vertical network publishers not in the Glam
Publisher Network -- opening up Glam Media's highly regarded publisher media
services for the first time to independent publishers targeting women.
Glam is also launching GlamTV Open API (GTV-API) code and examples in Q3
on the web site developer.glam.com, in addition to select applications that
run on the GlamTV Platform such as Video Search, Filter Tools, Social Comments
and Ratings for Publishers and their audiences.
The Glam Publisher Network was formed in November 2005 with 12 initial
charter members and has grown over 4,000% to more than 500 web sites and blogs
today -- making Glam the largest distributed vertical content network and
category leader in women today -- with more than twice the reach of the former
leader iVillage/NBC. Glam facilitates the creation, launch and building of
businesses for its hundreds of publishers by allowing them to focus on
creating original content and engaging their audiences while Glam Media
provides an "ecosystem" to increase revenue by leveraging the publishers'
digital content for advertisers worldwide.
Glam Media's content network continues to experience significant growth
both in traffic to Glam-owned-and-operated properties and via the reach of its
publisher network of lifestyle websites and blogs. In April, Glam grew to over
500 web sites and blogs in its publisher network, with a reach of 35 million
uniques in the US-Media Metrix Top 16 Web Property and 64 million worldwide as
reported by comScore. Glam Media's highly select network of publishers
receives benefits from garnering premium advertising rates, brand awareness
and visibility. Glam Media offers superior brand engagement and targeting
opportunities through display and video advertising, content syndication,
advertorials, search and other application services.
About Glam Media
Glam Media pioneered the vertical content network model and is the fastest
growing Top 20 Media Company in the US. With a total reach of 35 million
unique monthly visitors in the US and 64 million global uniques (comScore
Media Metrix), Glam Media provides a compelling mix of fresh, original content
created in-house on its owned & operated web sites and the carefully curated
Glam Publishing Network of more than 500 popular and influential lifestyle Web
sites, blogs and magazines. For premium national brand advertisers, Glam Media
offers an unprecedented array of reach and targeting that are singularly
attractive to both upscale and aspirational consumers. Glam Media is backed by
Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher
Jurvetson, Walden Venture Capital and Information Capital. Glam Media is based
in New York City and Brisbane, California.
Glam Media is a registered trademark of Glam Media, Inc. E! Online, Sony
BMG, Brightcove, CelebTV, comScore Media Metrix, Lifetime Networks, TV Guide
Broadband, Turner Broadcasting New Products Group's TheFrisky.com,
BeautifulStranger.tv, ExerciseTV.tv, HipHollywood.com, Howdini.com, MOLI.com,
Ooyala, Safran Digital Group, Simply Media, Tango Media, Tarot.com,
VIDCAT.com, VideoJug.com, WatchMojo.com and iVillage/NBC are trademarks of
their respective owners.
SOURCE Glam Media, Inc.

Abbe Patterson, Glam Media, Inc., +1-650-270-2184, or AbbeP@GlamMedia.com;
Lane Buschel, The Morris + King Company for Glam Media, +1-212-561-7454, or
lane.buschel@morris-king.com