Nexteppe's Advice to Auto Dealers Nationwide: ''Multi-Media Campaigns That Include...

Nexteppe's Advice to Auto Dealers Nationwide: ''Multi-Media Campaigns That Include Mobile Marketing Could Make You Recession-Resistant''

BOHEMIA, N.Y.--(Business Wire)--
Nexteppe Business Solutions launched a nationwide campaign
introducing mobile marketing to automobile dealerships as an add-on to
existing multi-media advertising. Mobile marketing offers
opportunities for increased interaction with customers and promises to
help dealers drive sales and increase revenue, even in tough economic
times.

Earlier this month, Paul Taylor, the National Automobile Dealers
Association's chief economist, predicted annual new U.S. vehicle sales
this year of 15.5 million to 15.8 million, down from 17 million as
recently as 2005. "Used vehicle sales, parts, and service revenue will
be even more crucial revenue streams for dealers in 2008," Taylor
said. As auto dealers expect a down year for new-vehicle sales, many
are placing fresh emphasis on selling used cars and trucks through
their websites with used car inventory software. Much of the initial
research by buyers in the used car market is conducted on the web.
According to a study released by Borrell Associates "Car buyers are
spending five hours researching cars online, meaning less time with
traditional media."

This isn't news to Atlantic Toyota's Internet Manager, Maria
Flores, who remembers the gentleman who flew cross-country from Utah
to purchase a 2004 Sienna after finding the car on the Amityville, NY
dealership's Nexteppe-designed website. Kenny DellaPorta, Nexteppe's
Chief Executive Officer sees mobile marketing as an added opportunity
for dealerships to reach out to prospective car buyers. With industry
experts predicting 80 billion text messages being exchanged monthly
through 2008, customers are receptive to this form of communication
and appreciate up-to-the-second information.

As part of a multi-media campaign, dealerships will employ mobile
marketing in a number of ways to keep customers engaged through their
cell phone:

-- Dealers can provide new and pre-owned inventory to customers
on a mobile website.

-- Customers can register to be contacted via text message as
inventory is updated.

-- Service departments can remind customers of maintenance
schedules.

-- Salespeople can let customers know as soon as new promotions
and financing deals become available.

Continuous relevant contact with customers reinforces brand
awareness, improves customer loyalty, and increases revenue.

About Nexteppe:

Nexteppe is an innovator in automotive technology, retailing
software and sales training. The mobile marketing technology has been
added to a suite of services offered in Nexteppe's SteppeWeb(TM)
product offering. The complete business solution package includes:
text messaging, a customized mobile website, and mobile
campaign-specific promotions.

www.nexteppe.com/mobile

Nexteppe
Chad Mallory
Cell: 1-678-997-6681
Chad.Mallory@Nexteppe.com
or
Somos Partners
Media Relations
516-698-5451
mediarelations@somospartners.com

Copyright Business Wire 2008