Mark Pasetsky's CoverAwards Announces Cross-Promotional Agreement With Universal...

Mark Pasetsky's CoverAwards Announces Cross-Promotional Agreement With
Universal News

Agreement Demonstrates First Significant Example of Major Independent
News Website
To Aggressively Promote Print Sales for All Publishers

NEW YORK, Aug. 13 /PRNewswire/ -- CoverAwards, the news website developed by
Life & Style's former editor in chief Mark Pasetsky, today announced a
cross-promotional agreement with Universal News, the largest independent
retailer in New York City and the largest independent retailer of
international press in the United States.

Under the terms of the agreement, CoverAwards (http://www.coverawards.com)
will feature links directly to Universal News' online sales service
(http://www.UniversalNewsOnDemand.com) within posts featuring a magazine or
newspaper cover.

Consumers can purchase the individual magazine or select from 6,000 titles
from around the world. Universal News offers consumers in NYC delivery in less
than two hours, as well as cost-effective national and international delivery.
In addition, CoverAwards will be promoted in Universal News' chain of stores
via video and Internet cafe promotions.

"This is significant news for the publishing industry which continues to face
challenges in selling print copies," said Mark Pasetsky, Editorial Director &
Publisher, CoverAwards. "It represents the first example of a major
independent news website that is aggressively promoting print sales for all
publishers and at the same time not cannibalizing the print product. Today's
announcement also represents our commitment to continuing to build the
CoverAwards' brand among publishers, advertisers and consumers."

"This agreement demonstrates Universal News' unique ability to increase the
print sales and improve sell-through for publishers in today's challenging
newsstand environment," said Justine Kawas, VP, Communications, Universal
News. "The direct links from CoverAwards to UniversalNewsOnDemand will help
publishers reach existing newsstand buyers in a convenient fashion as well as
new consumers that may not traditionally have access to their newsstand
product."

About CoverAwards
CoverAwards delivers a quick, visual take on the biggest stories of the day in
celebrity, fashion, lifestyle, media, politics, special interest, sports and
teen news. CoverAwards is published by Tecktonik Media.

About Universal News
Universal News is the largest independent retailer in New York City and the
largest independent retailer of international press in the USA.

SOURCE CoverAwards

Mark Pasetsky, CoverAwards, +1-212-243-8543, mark@coverawards.com; or Justine
Kawas, Universal News, +1-212-594-3113, justine@universalnewsnyc.com