REG-Rambler Media Limited Rambler Announces the Launch of Its New Hybrid Search Engine

LONDON--(Business Wire)--

Rambler Announces the Launch of Its
New Hybrid Search Engine

Rambler Media Ltd. ("Rambler"), operating one of Russia's most popular internet
brands, today announces the launch of the beta version of its new hybrid search
engine, available at beta.rambler.ru. The Beta testing process will allow
Rambler and its users to assess and enhance the new service before it replaces
the current search system on its homepage.

The launch of Rambler's new hybrid search engine is part of the company's
strategy to focus on the three areas that matter the most to internet users:
search, communication and news. It is the first of several new products to be
rolled out by Rambler in 2008 and successfully combines universal horizontal
search capabilities with a specialized vertical structure.

From today, Rambler users can benefit from the new extended search capabilities
which allow them to search simultaneously not only the internet, but also on
vertical information sites such as news, price comparison and product review
sites, weather forecasts, job vacancies, maps, and horoscopes as well as
Wikipedia and Afisha.

By making its search engine more open and structured, Rambler offers users a
higher level of relevancy and completeness in search results, which means that
they will find what they want to find more quickly.

The key idea behind Rambler's new search engine is meta-relevance. When a search
request is made, Rambler's new search system automatically determines the sphere
of the user's enquiry and presents structured links to the most relevant search
results in specialized information sources as well as traditional internet
search results. In other words, the user gets comprehensive, localized,
up-to-date information faster than with other search engines.

New features of Rambler's hybrid search include the most relevant images to
illustrate search results. Product research carried out in consumer focus groups
has demonstrated that users respond better to graphic results than just text
results on their own.

In addition, the new search system is closely integrated with Rambler's
catalogue Top 100, which is one of Russia's most popular online navigation
systems, now allowing users to search through multiple categories
simultaneously.

Arkady Moreynis, Rambler's Chief Product Officer said: "Faced with the ever
growing volume of information on the internet, search engines around the world
have to take on new challenges in the way they present relevant results to their
users. It is vital for Rambler to keep abreast of the latest technological
developments. Then we can create the products that our users want most and will
therefore bring more traffic to Rambler.ru. Our new search engine is an example
of just that kind of thinking. In the coming months, we plan to add further
thematic sections and we will improve the underlying mathematical models which
calculate relevance. This means that users will, in the future, get even better
results, even faster. Our intention with the beta testing process is to involve
our users more closely in product development. Rambler Search will become a
platform that showcases Rambler's new products and technologies and invites
feedback and user testing".

Mark Opzoomer, Chief Executive Officer of Rambler Media commented: "We are
delighted to announce the beta launch of our new search engine. It further
demonstrates that we are delivering results in line with our strategy to be open
and to provide users with a gateway to the internet that responds to their needs
through innovative products. We want to make Rambler Russia's favourite home
page and search is obviously a key element of that which will bring users to
Rambler every day. We will continue to enhance users' experience as we launch
more new products and services in the coming months."

-0-
*T
For further information, please visit www.ramblermedia.com or contact:

Rambler Media Shared Value Limited
Mark Opzoomer Nicolas Duperrier
Tel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010
rambler@sharedvalue.net

ING Wholesale Banking
Daniel Friedman / William Marle / Francis Moore
Tel. +44 (0) 20 7767 1000

*T

ABOUT RAMBLER MEDIA

Rambler Media is an internet media and services group which operates or has
interests in leading Russian language internet brands including the original
Russian internet homepage and search engine 'Rambler.ru', on-line newspaper
'Lenta.ru', product comparison website 'Price.ru', internet catalogue and
navigation system 'Top 100', instant messaging service 'Rambler-ICQ', digital
advertising agency 'Index20' and contextual advertising company 'Begun'. Rambler
Media's shares are traded on AIM, the junior market of the London Stock Exchange
under the symbol 'RMG'. For more information on Rambler Media, visit our
corporate website at www.ramblermedia.com.

Rambler Media Limited

Copyright Business Wire 2008