India's Digital Entertainment Network (DEN) Selects World Leading NDS Solutions to...

India's Digital Entertainment Network (DEN) Selects World Leading NDS Solutions to Protect and Power New Digital Service

Highlights:

-- New pan-Indian cable network operator, DEN Digital
Entertainment Network (DEN), has chosen NDS technology to
launch its digital television service

-- DEN is committed to providing world class pay television
features and services to Indian cable TV subscribers

-- NDS' market-leading VideoGuard(R) conditional access,
MediaHighway(R) middleware and customized electronic programme
guide selected to secure and enhance India's new digital cable
service
MUMBAI, INDIA & HONG KONG--(Business Wire)--
NDS, the leading provider of technology solutions for digital
pay-TV, today announced that DEN Digital Entertainment Networks (DEN),
the new entrant in the Indian digital cable market, has selected a
suite of NDS digital broadcasting solutions to launch the company's
digital cable service.

NDS will provide DEN with the world-leading VideoGuard(R)
conditional access system (CAS), MediaHighway(R) middleware and an
advanced electronic programme guide (EPG). NDS VideoGuard conditional
access and DRM is used by 82.7 million active subscribers, and NDS
middleware has been cumulatively deployed in 76.4 million devices,
enabling operators around the world to provide enhanced services to
viewers.

DEN is a leading cable network operator with a pan-Indian
footprint. Its vision is to drive digitization in the cable
distribution system. DEN is upgrading the last mile to deliver an
enhanced digital entertainment experience to consumers. DEN
subscribers will be offered highly engaging user functionality now and
in the future. Advanced NDS solutions provide DEN the flexibility to
introduce future enhancements including interactive applications and
additional advanced services for viewers.

Announcing this important development in DEN's strategy, Mr. Anuj
Gandhi, CEO, said: "In an effort to build world-class,
state-of-the-art infrastructure, and to provide enriching viewing
experiences to our customers, we have decided to choose NDS, the
world's leading security and advanced TV solutions provider, to be our
technology partner. We are confident that NDS, with its experience
providing quality solutions for the digital pay TV business, will
support us in our endeavour."

Ms Sue Taylor, Vice President and General Manager of NDS Asia
Pacific said, "DEN's decision to select a suite of NDS world leading
solutions endorses NDS as the technology leader in digital Pay TV
solutions. We look forward to partnering with DEN and supporting their
exciting growth strategies. NDS market-leading technology will enable
DEN to deliver world-class digital and interactive entertainment
services to their subscribers."

NDS' R&D facility in Bangalore, which has been operational for
eight years and now employs close to 800 people, will be leading the
development of a state-of-the-art solution for DEN. This development
centre is instrumental in designing unique solutions tailored to the
Indian audience.

About NDS

NDS Group plc (NASDAQ:NNDS), a majority owned subsidiary of News
Corporation, supplies open end-to-end digital technology and services
to digital pay-television platform operators and content providers.
See www.nds.com for more information about NDS.

About DEN

DEN Digital Entertainment Networks is promoted by Sameer
Manchanda, an industry veteran with over 20 years' experience in media
and channel distribution, and Raghav Behl (Promoter and Managing
Director of Network18 Group), a founding member. DEN's leadership team
includes CEO, Anuj Gandhi, President S.N. Sharma and President Vikas
Bali who have long been associated with the media industry.

Cautionary Statement Concerning Forward-looking Statements

This document may contain certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's views and assumptions
regarding future events and business performance as of the time the
statements are made. Actual results may differ materially from these
expectations due to changes in global economic, business, competitive
market, regulatory and other factors. More detailed information about
these and other factors that could affect future results is contained
in our filings with the US Securities and Exchange Commission. Any
"forward-looking statements" included in this document are made only
as of the date of this document and we do not have any obligation, nor
do we undertake, to publicly update any "forward-looking statements"
to reflect subsequent events or circumstances, except as required by
law.

NDS
Cynthia Ritchie, Director, Corporate Communications
T: +44 (0)20 8476 8378
critchie@nds.com
or
Vanessa Griffiths-Green, Director Marketing
& New Initiatives, Asia Pacific
T: +852 2201 9151
vgriffiths-green@nds.com
or
Breakaway Communications for NDS
Kelly Fitzgerald, Managing Partner
T: + 1 212 616 6006
kfitz@breakawaycom.com
or
DEN
Gitanjali Singh, Marketing
T: +91 11 40522276
gitanjali.singh@denonline.in

Copyright Business Wire 2008