Hypercom Appoints Heidi Goff President & Managing Director, Americas

Thu Feb 21, 2008 11:00pm EST
 
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Industry Veteran to Lead Company's Growth across Americas
PHOENIX--(Business Wire)--
Hypercom Corporation (NYSE: HYC) today announced the appointment
of Heidi R. Goff as President and Managing Director, the Americas. She
will join the Company on February 25, 2008, with responsibility for
directing and driving Hypercom's sales, service and support throughout
North America, South America, Mexico, the Caribbean and Central
America. Ms. Goff will report to Philippe Tartavull, Chief Executive
Officer and President.

   Ms. Goff served for 11 years with MasterCard International in
leadership roles including Senior Vice President, Global Merchant
Services, and Senior Vice President and General Manager, Merchant
Services. She was a founding executive and Executive Vice President of
Global Payment Systems, Executive Vice President and General Manager
of Transaction Network Services' North America division, and President
and Chief Operating Officer of U.S. Wireless Data.

   "We have re-established substantial product demand in North
America in the multi-and single-lane countertop business with growth
across all channels; significantly increased our market share in
Mexico, the Caribbean and Central America; and restored profitability
in Brazil. We are re-energized with new products and customer
commitments, and Heidi Goff brings the skill, market-specific
expertise and pivotal focus on customers to help us continue our
upward momentum," said Philippe Tartavull, Chief Executive Officer and
President, Hypercom Corporation. "Heidi is a highly experienced and
highly regarded executive with an in-depth knowledge of the electronic
transaction business in the Americas."

   About Heidi R. Goff

   Ms. Goff brings more than 30 years of experience in the electronic
payment, transaction transport and ATM industries to Hypercom. As
Executive Vice President and General Manger, North America at
Transaction Network Services (TNS) from 2004 to 2006, her
responsibilities included the company's largest division for
transaction transport while expanding sales to the convenience store
and petroleum, supermarket, large pharmacy, ATM and vending and kiosk
sectors.

   Ms. Goff is currently a member of the Board of Directors of the
Electronic Transaction Association, a highly regarded industry trade
organization.

   From 2001 to 2004, Ms. Goff served as President and Chief
Operating Officer of U.S. Wireless Data, where she directed all facets
of the operation including strategic planning, sales, product pricing,
quality and control, and asset management.

   Ms. Goff was President and Chief Executive Officer of ExchangePath
LLC from 1999 to 2001. There, she was instrumental in launching the
company's Internet payment service for C2C, B2C and auction services,
creating a platform and plan for universal value exchange online, and
growing the customer base to more than 100,000 account holders.

   Ms. Goff served as Executive Vice President, Strategy and Market
Development of Global Payment Systems from 1996 to 1999. She was
responsible for overseeing the development and delivery of payment and
cash management services to the U.S. and Canada. She also led the
creation of Internet-based international cash management services in
the U.S., England and Japan.

   Prior to that, Ms. Goff was Senior Vice President, Global Merchant
Services for MasterCard International from 1995 to 1996. She served as
Senior Vice President and General Manager, Merchant Services for
MasterCard's Automated Point-of-Sale Program (MAPP) from 1988 to 1994,
and Vice President, Debit Services, MasterCard from 1984 to 1988.

   Ms. Goff also held positions with Automatic Data Processing,
California Credit Union League Services Corporation, and Service
Bureau Company, a division of IBM.

   Ms. Goff holds a Business Administration Degree in Marketing from
Spencerian College. She has served on the Board of Directors of
PayLinx Corporation. She has testified before the U.S. House of
Representatives Banking Committee during Congressional hearings on the
future of money, co-authored the American Bankers Association
Guidelines for Debit Cards at the Point-of-Sale, and co-authored
Business Requirements for Private Sector ACH.

   About Hypercom (www.hypercom.com)

   Global payment technology leader Hypercom Corporation delivers a
full suite of high security, end-to-end electronic payment products
and services. The Company's solutions address the high security
electronic transaction needs of banks and other financial
institutions, processors, large scale retailers, smaller merchants,
quick service restaurants, and users in the transportation,
healthcare, prepaid, unattended and many other markets. Hypercom
solutions enable businesses in more than 100 countries to securely
expand their revenues and profits.

   Hypercom is a registered trademark of Hypercom Corporation. All
other products or services mentioned in this document are trademarks,
service marks, registered trademarks or registered service marks of
their respective owners. This press release includes statements that
may constitute forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, including statements
regarding the qualifications of the Company's new Managing Director,
Hypercom Americas; the Company's expected future performance; market
acceptance of new products, product capability and performance,
product competitiveness, market share, product sales, revenues and
profits. These forward-looking statements are based on management's
current expectations and beliefs and are subject to risks and
uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. In particular,
factors that could cause actual results to differ materially from
those in forward-looking statements include, the ability to attract
and retain qualified executives; industry, competitive and
technological changes; the loss of, and failure to replace any
significant customers; the composition, timing and size of orders from
and shipments to major customers; inventory obsolescence; market
acceptance of new products and services; compliance with industry
standards, certifications and government regulations; the performance
of suppliers and subcontractors; risks associated with international
operations and foreign currency fluctuations; the state of the U.S.
and global economies in general and other risks detailed in our
filings with the Securities and Exchange Commission, including the
Company's most recent 10-K and subsequent 10-Qs and 8-Ks.
Forward-looking statements speak only as of the date made and are not
guarantees of future performance. We undertake no obligation to
publicly update or revise any forward-looking statements. HYCP

Hypercom Corporation, Phoenix
Pete Schuddekopf, 602-504-5383
pschuddekopf@hypercom.com
or
Casey Sayre & Williams
Carolyn McEwen, 310-396-2400
cmcewen@cswpr.com

Copyright Business Wire 2008

 

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