World's Hottest CYCLING TRENDS at TAIPEI CYCLE 2008

On Line - At TWTC NANGANG
TAIPEI, Taiwan--(Business Wire)--
It's Taipei CYCLE 2008 (The 21st Annual Taipei Intl Cycle Show),
one of the three most important cycle shows in the world and Asia's
largest, and it's rapidly gearing up to show its stuff at the brand
new NANGANG Exhibition Hall from March 13 to 16. According to the
organizer, TAITRA (Taiwan External Trade Development Council), a
record 762 exhibitors are coming to the show to use 2,842 -- a 24%
increase over last year's count and the highest number ever!

Most the exhibitors are from the US, Italy, Japan, Hong Kong,
France, Germany, Belgium, Switzerland, the Netherlands, and England.
The companies that are scheduled to exhibit their new products at the
show include Giant, Merida, Ideal, Kenda, Sram, Maxxis, Shimano,
Topeak, Fulcrum, Hayes, Campagnolo, Continental, Colnago, and DT
Swiss.

Pro buyers from all over the world will be at the show to check
out Taiwan's high quality products. The leading retailer of cycle
parts in the U.K., Halfords has confirmed its coming, along with Trek
from the US, Paul Lange and Monz from Germany, Macario Llorente and BH
Bikes from Spain, Salko Bisiklet from Turkey, and COLIPED. It is
projected that this 4-day event will attract more than 50,000
visitors.

ASIA'S LARGEST EVER CYCLE TRADE SHOW!

Not only is Taipei CYCLE Asia's largest ever procurement show for
the trade, it's also the first major event at the just-opened NANGANG
Exhibition Hall. That means with the incredible importance attached to
this event TAITRA staff are scrambling to offer the best exhibition
related services ever to exhibitors and buyers to make this show an
amazing experience.

Moreover, NANGANG Exhibition Hall is twice the size of the current
Taipei World Trade Center. It is equipped with WiFi and communication
systems so that any messages can be sent and received quickly.
Furthermore, TAITRA has prepared a Buyer's Lounge and conference rooms
so exhibitors and buyers can carrying on negotiations and biz
discussions undisturbed.

Double the shows... Double the prospects & pleasures!

Incredible prospects will open here since for the first time ever
Taipei CYCLE will be held alongside its Taipei Int'l Sporting Goods
Show that takes place at the TWTC at the same time as Taipei CYCLE
runs at the Nangang Exhibition Hall. An entire fleet of buses will zip
visitors between the airport, MRT stations, hotels, and these trade
shows. In addition, TAITRA is providing a tour for international
buyers so this place to let them touch the heart of Taiwan.

After more than two decades of effort in research, production, and
marketing Taiwan manufacturers can rightfully boast that they are an
essential element to the industry, and TAIPEI CYCLE has grown with
this to become one of the most important cycle exhibitions in the
world. Years have past since Taiwan's industry was original exclusive
manufacturers since makers have now evolved with new products of high
added value.

The large number of international manufacturers and high quality
products make this exhibition the very definition of one-stop
sourcing, especially since overseas buyers give top marks to products
made by Taiwan manufacturers, citing their creativity and flexibility
in research, production, and marketing.

The exhibition is divided up into three key areas. The products
that will be on display include tires, seats, frames, lights, breaks,
derailleurs, LEVs, and complete bicycles. To encourage even greater
buyer-exhibitor interaction, TAITRA had laid out several show-related
events such as Tour de Taiwan, Biking Acrobatic Show, Outdoor Test
Rides, International Bicycle Trend Forum, Award Ceremony of the 12th
Int'l Bicycle Design Competition, Taipei Int'l Cycle & LEV Forum , LEV
International Conference, Winners of Innovation Award Ceremony, and
Taiwan Cycle Night. All these events will add an extra depth to the
show.

Tour de Taiwan will take place between March 9 and 16. The 8-stage
event has attracted the participation of teams from 20 countries. In
order to celebrate the grand opening of the NANGANG Exhibition Hall,
it will become one of the stages of the race on March 15. Along with
this the race will eventually reach the Taipei World Trade Center on
March 16. Bets are on that Tour de Taiwan will create many business
opportunities.

During the exhibition, TAITRA has also scheduled several BMX
performances. It is hoped that these events can promote BMX biking in
Taiwan. In the outdoor test riding event, exhibitors will demonstrate
the performance and features of their products in their own biking
acrobatic shows. Here's a chance for buyers to test ride the latest
wonders on wheels.

For the 2008 Taipei Int'l Cycle & LEV Forum , TAITRA has invited
experts from COLIPED, Extra Energy and National Bicycle Dealers
Association to share their expertise on the current market situation,
industry trends, and bicycle safety standards with exhibitors and
visitors. These events will be of great value when Taiwanese
manufacturers enter the international market.

The Taipei International Cycle Show has been expanding every year
ever since its inception, but it is still striving to include more
innovative events and services, and improve the overall quality of the
exhibition. As a result this venue perfectly showcases cycle products
from every facet of the industry and is the best purchasing platform
for international buyers. If you want to see the latest trends in the
cycling industry, pack your bags for Taipei CYCLE!

TAITRA
Mr. Clark Kuo, 02-2725-5200 ext. 2867
Exhibition Department Section 6
clark@taitra.org.tw

Copyright Business Wire 2008